Digital Marketing

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhe

Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging. We’ve all had to write an apology email a

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer. But that’s not all the cancellation ema

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. Aft

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instin