7 Best Link Shorteners for Business & Social (Free & Paid)

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7 Best Link Shorteners for Business & Social (Free & Paid)


Attempting to convince folks to click on on a prolonged, jumbled hyperlink is practically as noxious as a door-to-door salesman attempting to sell folks financial services.

If your target market sees a hyperlink they eye to be spammy in no doubt one of your social media posts, they’ll form the digital the same of slamming the door in your face — scroll past it.

To book particular of being perceived as spammy or sloppy when you happen to will hang a educated hyperlink to allotment, look at out our list of the apt hyperlink shorteners that’ll turn your hyperlinks into dapper, consistent, and clickable URLs.

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Hyperlink Shortener

A hyperlink shortener turns prolonged hyperlinks into immediate, user-good URLs. Let’s assume, a hyperlink that reads ‘example.com/acirmWb2-welcome-my-title-is-yara’ would develop into ‘bit.ly/yara.’ Some URL shorteners even provide branded hyperlink alternate suggestions. A branded hyperlink for this blog post would possibly perchance notion something like ‘hubs.ly/url-shorteners.’

What are the benefits of the exhaust of hyperlink shorteners?

Shortening your hyperlinks makes them more straightforward to allotment and song their performance. They’re an comely preference for commerce owners, marketers, folks, and someone who’d desire to post hyperlinks that are straightforward to read and bear in mind. 

URL shorteners profit your mark in loads of programs:

Shortened hyperlinks are extra user-good.

In case you post prolonged hyperlinks on social media, it will notion like spam or deter users from clicking on something they save now not acknowledge. In explicit, adding monitoring parameters (reminiscent of UTM codes) to your hyperlinks would possibly perchance pause up in URLs that notion prolonged and complex. Hyperlink shorteners can turn spammy-having a detect hyperlinks into particular and user-good hyperlinks.

You would also song your hyperlinks’ analytics. 

Many hyperlink shorteners imply probabilities are you’ll well also song your hyperlinks’ performance and analytics, which will abet you price which pieces of protest material make finest on explicit platforms. Generally, you’ll be ready to eye the preference of folks who clicked on the hyperlink in a preset length of time and the save a complete lot of the clicks are coming from.

You would also encompass shortened URLs in your social posts.  

Each social media network limits the preference of characters probabilities are you’ll well also encompass in your posts. Twitter and LinkedIn hang the shortest personality limits at 280 and 700 characters, respectively, so must probabilities are you’ll well desire to squeeze a hyperlink or an extra hashtag in no doubt one of your posts, hyperlink shorteners can abet you stop within the restrict.

Shortened hyperlinks don’t need anchor textual protest material. 

Anchor textual protest material refers back to the phrase or phrase that’s hyperlinked. Entrepreneurs exhaust anchor textual protest material to optimize their hyperlink and be obvious it indicates the protest material that the hyperlink leads to. Even as you happen to’re adding an URL in a space the save probabilities are you’ll well also’t add anchor textual protest material (reminiscent of in a social post or social media bio), probabilities are you’ll well also opt to shorten the hyperlink and encompass the keyword within the slug

Shortened URLs depend as relieve-hyperlinks and offers a enhance to your online web page positioning. 

On fable of shortened URLs are in actuality 301 redirects, they depend as relieve-hyperlinks, on fable of they’re easy pointing to your web feature. Using a hyperlink shortening service improves your online web page positioning on fable of it presents you the capacity to hyperlink to your blog posts and pages in extra areas. 

Convinced? Let’s contemplate a detect on the tip hyperlink shorteners probabilities are you’ll well also exhaust. 

Easiest Hyperlink Shorteners

  1. Bitly for all-spherical particular person and commerce exhaust
  2. BL.INK for mission agencies
  3. Rebrandly for agencies with a smaller following
  4. Ow.ly for novel Hootsuite users
  5. Linktree for Instagram users
  6. TinyURL for hobbyists
  7. Runt.CC for one-off hyperlink shortening

1. Bitly

Bitly URL and link shortenerImage Supply

Bitly (once in some time often known as Bit.ly) is a hyperlink shortener platform that functions a complete dashboard that shows your hyperlinks’ performance metrics, reminiscent of click on-thru charges and channel stats. It also reveals you the geographic recordsdata of the folks clicking on your hyperlinks. 

The tool also offers branded hyperlinks and has integrations with social media management software program (reminiscent of HubSpot) to abet you seamlessly distribute your shortened hyperlinks thru your social media profiles.

Bitly’s free fable offers as much as 1,000 unbranded hyperlinks and hyperlink reporting for 30 days, which is more healthy for exiguous agencies. Its mission belief allows you to mark 10,000+ hyperlinks a month and offers all of the information and metrics mentioned above. This subscription tier is finest for commended agencies that must mark and song every hyperlink in their advertising campaigns.

Easiest For 

Contributors and exiguous to mission agencies. It offers the profit of being free whereas also allowing you to add personalized slugs, making it finest for every customary and commerce exhaust.


  • Skill to shorten hyperlinks with out signing up
  • 1,000 shortened hyperlinks included in free model 
  • Skill to add 50 personalized slugs monthly in a free subscription
  • True preference for getting started with hyperlink shorteners


  • You would also only customize the slug if you sign in

Pricing: Free; $29/month (Fundamental); $199/month (Premium); Personalized (Finishing up)

2. Bl.INK

BLINK URL and link shortenerImage Supply

As no doubt one of many extra sturdy hyperlink shorteners out there, Bl.INK offers trim branded hyperlinks that own connected words and now not actual a random string of characters.

It also offers analytic reports that can song clicks by date, time, language, referrers, tool, and space. The tool integrates with web analytic tools like Google Analytics and Adobe.

Bl.INK offers five subscription tiers. Beginning at $48 monthly, it costs its plans in accordance to the preference of hyperlinks you’d desire to develop and song.

Easiest For 

Finishing up agencies with an established hyperlink shortening strategy. That manner, probabilities are you’ll well also exhaust its wealth of functions beautiful away. 


  • Intensive list of functions that are finest for avid hyperlink shortening users 
  • Cheapest subscription offers 10,000 hyperlinks — triple of what Bitly offers in their lowest subscription
  • Skill to bulk edit hyperlinks 


  • No likelihood to shorten hyperlinks with out signing up
  • It only tracks a restricted preference of clicks (starting at 7,500)

Pricing: $48/month (Professional+); $99/month (SMB); $299/month (Team); $599/month (Alternate); Personalized (Finishing up)

3. Rebrandly

Rebrandly URL and link shortenerImage Supply

Trusted by over 250,000 potentialities, Rebrandly is a hyperlink shortener platform that can mark your hyperlinks, song their performance metrics, or mix with over 50 other platforms to seamlessly distribute your hyperlinks. 

With three plans for folks and two plans for groups, Rebrandly offers hyperlink shortening alternate suggestions for exiguous agencies which hang a excessive capacity for development. Let’s assume, its free belief offers 5,000 tracked clicks, 500 branded hyperlinks, and 5 personalized domains, whereas its top price belief offers 150,000 branded hyperlinks, 20 personalized domains, and 1,500,000 tracked clicks for $499 monthly. 

Display, nonetheless, that some services, reminiscent of Bitly, provide limitless tracked clicks. Even as you happen to search recordsdata from to salvage a commended preference of clicks, take phrase of the exhaust of those services as a replacement. 

Easiest For 

Puny agencies that must launch building a hyperlink shortening strategy. Rebrandly’s starting impress is low, but its functions rival and even exceed those of its top competitors. 


  • Skill to shorten hyperlinks with out signing up
  • Entails a UTM builder within the free model — Bitly and BLINK form now not 
  • Entails personalized URL slugs within the free model 


  • No limitless tracked clicks out there 

Pricing: Free;  $29/year (Starter); $69/year (Pro); $499/year (Premium); Personalized (Finishing up)

4. Ow.ly

Owly URL and link shortenerImage Supply

Developed by the social media management platform Hootsuite, Ow.ly is a hyperlink shortener that’s included in every free Hootsuite fable. With Ow.ly, probabilities are you’ll well also distribute your hyperlinks and song their performance metrics straight within the Hootsuite platform, which allows you to shorten each hyperlink you post to your complete social media profiles. Ow.ly is a gigantic likelihood for somebody who already makes exhaust of Hootsuite as their social media management platform.

The one limitation of this tool is that there’s no recordsdata on the functions that Ow.ly offers, including the preference of tracked clicks. A UTM builder is accessible within the platform. 

Easiest For 

Most modern Hootsuite users or those who’re in managing their social media presence the exhaust of Hootsuite. The appropriate share is that it’s free, making it a upright preference must you’re actual getting started with Hootsuite. 


  • Integrated beautiful within the Hootsuite platform 
  • Skill to eye hyperlink analytics alongside other social analytics 
  • UTM builder out there within the settings
  • A natural preference for those who’re the exhaust of Hootsuite 


  • No likelihood to shorten hyperlinks with out signing up
  • No longer a gigantic preference for those who aren’t the exhaust of Hootsuite; other alternate suggestions provide extra sturdy functions

Pricing: Free

5. Linktree

Linktree URL and link shortenerImage Supply

Linktree isn’t strictly a URL shortening service. Quite, it’s a service the save you add a list of hyperlinks to a profile (like this one). Quite than itemizing all of the hyperlinks you like to promote on every social post or profile, you add them to your Linktree. You then add the Linktree URL to your social bios.  

This tool is more healthy for platforms reminiscent of Instagram, the save probabilities are you’ll well also add merely one hyperlink to your profile. The appropriate share is that Linktree offers a transient and user-good URL structure (e.g. linktr.ee/yourname) so that it appears to be like and sounds like a shortened hyperlink. You won’t must litter your Instagram profile with a prolonged and spammy-having a detect URL. 

It also offers analytics that imply probabilities are you’ll well also eye which hyperlinks salvage clicked on basically the most and the contrivance in which much site visitors your Linktree profile is getting. 

Easiest For

Avid Instagram users who must preserve all of their hyperlinks in one space. It offers analytics as effectively, so that probabilities are you’ll well potentially exhaust it for commerce and advertising capabilities.


  • Helps you to preserve limitless hyperlinks in one space 
  • Short and user-good profile hyperlink is easy to preserve in mind 
  • Easiest preference for Instagram users


  • No longer a upright match must you’re attempting to shorten particular person hyperlinks 
  • Free model doesn’t imply probabilities are you’ll well also eye detailed analytics 
  • Wouldn’t depend as a back link, whereas a ragged shortened hyperlink would 

Pricing: Free; $6/month (Pro); Personalized (Finishing up)

6. TinyURL

TinyURL URL and link shortenerTinyURL is a free hyperlink shortening platform that’s finest for users who must shorten hyperlinks every once in some time.

Using TinyURL is easy. All probabilities are you’ll well must form is hump to TinyURL.com and notice the directions. You would also immediate obtain within the hyperlink you desire a transient URL for and add a personalised alias. If no one makes exhaust of your alias, the hyperlink probabilities are you’ll well salvage will notion something like “tinyurl.com/alias.” Even as you obtain within the URL recordsdata and press publish, probabilities are you’ll well also rename, edit, and allotment the URL.

Don’t be tricked by the tool’s simplicity: It also allows you to song key metrics and analytics in your hyperlinks after you sign in for a free fable. Even must you merely exhaust it for a one-time mission, probabilities are you’ll well also song the success of the advertising campaign with ease. The one limitation is that it only allows you to preserve one stuffed with life TinyURL at a time unless you give a enhance to to a paid subscription. 

Easiest For 

Hobbyists who must shorten hyperlinks only once in some time. On account of its emphasis on its lunge-in-and-hump hyperlink shortener, it’s a critically better match for you would possibly want to you’re planning to trim one hyperlink at a time and exhaust it for a tiny whereas. 


  • One of many perfect hyperlink shorteners in this list, with an emphasis in its lunge-in-and-hump tool 
  • Entails analytics when you happen to desire to song clicks and performance  
  • Helps you to place a personalised slug beautiful away — Bitly only allows you to when you happen to sign in 


  • Most attention-grabbing allows you to preserve one stuffed with life TinyURL at a time on the free model

Pricing: Free; $9.99/month (Pro); $99/month (Bulk 100K)

7. Runt.CC

TinyCC URL and link shortenerRunt.CC is one other free hyperlink shortener that lets in you to develop non permanent immediate hyperlinks by merely pasting your prolonged hyperlink true into a textual protest material field and pressing Shorten. Like TinyURL, probabilities are you’ll well also customize the slug.

Even as you happen to register or develop into a paid subscriber, probabilities are you’ll well also hang non-expiring hyperlinks and edit URLs later. Even as you happen to’re a free user, the hyperlink will finally expire and also probabilities are you’ll well now not edit them once they’re generated. While it’s basically the most restricted tool in this list, it’s also the perfect to make exhaust of. 

It has the added profit of having a transient domain title.  Desire into consideration the adaptation between “TinyURL.com/example” and “Runt.CC/example.” While the personality depend will now not be so a quantity of, the shortened URL from Runt.CC appears to be like loads extra concise and trim. 

Easiest For

Swiftly and simple one-time hyperlink shortening. Even as you happen to’re in extra sturdy functions, probabilities are you’ll well also give a enhance to to no doubt one of Runt.CC’s top price plans.  


  • The best hyperlink shortener in this list — merely lunge in and hump
  • Skill to customize the slug with out desiring to sign in 
  • Paid alternate suggestions launch at a more cost-effective impress point ($5 versus Rebrandly’s $29, as an illustration)
  • Easy likelihood for like a flash hyperlink shortening


  • The free tool is contrivance extra restricted in scope and functions than other alternate suggestions 

Pricing: Free; $5/month (Fundamental); $25/month (Alternate); $44/month (Pro); Personalized (Finishing up) 

After you master shortening your URLs, probabilities are you’ll well also must notion true into a the same direction of of atmosphere up QR codes, which acts like a shortcut to your web feature — but from print offers as a replacement. 

Navigating Hyperlink Shorteners

Even as you happen to would possibly perchance must allotment about a ginormous hyperlinks, there is no injure in shortening them since the plan is like a flash and simple. Besides for being more straightforward to notion at, shortened hyperlinks is also reliable for print adverts, physical signage, or areas the save probabilities are you’ll well also’t hyperlink to one other feature.

There’s a handful of free or inexpensive hyperlink shortening websites out there. However you is at likelihood of be wondering which to rob. To abet you, we are going to hump away you with about a like a flash programs. 

  • Even as you happen to don’t exhaust web feature analytics software program, probabilities are you’ll well must make exhaust of a hyperlink-shortener that involves customary stats like web page views and clicks to measure your site visitors. 
  • Even as you happen to desire to customize your hyperlink, rob a shortener that lets in you to edit the URL slugs. All of the alternate suggestions on the list imply probabilities are you’ll well also form that, but some, like Bitly, require you to sign in for an fable first. 
  • Branded shortened hyperlinks notion and make better than unbranded shortened hyperlinks. Rebrandly and Bitly are two of the apt alternate suggestions to mark your shortened hyperlinks. 
  • Employ Runt.CC and TinyURL for like a flash hyperlink shortening. They don’t require you to sign in and imply probabilities are you’ll well also edit the slug in one straightforward step. 
  • You won’t be ready to switch a hyperlink from one hyperlink shortener to one other, so rob one properly. 
  • Even as you happen to’re procuring for basically the most inexpensive top price likelihood, Runt.CC starts at $5 monthly and offers similar functions to extra expensive alternate suggestions. 

Employ an URL Shortener to Drive More Referral Online page visitors 

Hyperlink shorteners imply probabilities are you’ll well also space a hyperlink on areas with restricted personality depend and space. By the exhaust of a URL shortener, probabilities are you’ll well also be obvious your feature is seen on all of the platforms you’re on, boosting referral site visitors and rising leads from your advertising efforts. 

Editor’s notify: This post was at the delivery revealed in January 2019 and has been as much as this point for comprehensiveness.

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Within the initiating revealed Aug 3, 2021 1: 00: 00 PM, as much as this point August 03 2021

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