Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings.
The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions.
Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now been streamlined into just one step.
Why we care. Creating product titles, bullet points and descriptions has historically been a time-consuming task for sellers that demanded substantial effort. AI adoption could help alleviate this workload, simplifying and speeding up the process of listing new products, while also potentially improving product listing content.
How it works. To get started, you need to provide a brief description of your product in a few words or sentences. Amazon will then create content for you – which you can then review.
If you wish, you can make further adjustments to the generated content, or you can submit it directly to the Amazon catalog as it is.
Reviews. Early feedback collected over the last few months shows that most sellers are using the content generated by the AI model for their listings without editing it at all.
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What has Amazon said? Robert Tekiela, vice president of Amazon Selection and Catalog Systems, said in a statement:
- “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.”
- “Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”
Deep dive. Read Amazon’s announcement in full for more information.
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About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
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