Zazuu, a London-based fintech that built a marketplace for African remittance companies and raised more than $2 million, has shut down, citing a lack
Read MoreAs a marketer, I can attest to the importance and power of TikTok. The social media platform has over 1 billion monthly active users and is the most d
Read MoreConversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. The
Read MoreThroughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ de
Read MoreNeighbourgood, the South African real estate investment company with over 1,000 work and co-living spaces across Cape Town and San Francisco, has acqu
Read MoreNigerian edtech startup AltSchool Africa will receive funding from the Rwandan government to help its next phase. AltSchool Africa, the Nigerian edtec
Read MoreEden Life is launching an e-commerce marketplace for vendors to sell products in categories such as food, medicine, beauty, and cosmetics. Eden Life,
Read MoreFrom logos, posters, magazines, product packaging, and ads, we see graphic design at work every day. It’s an industry that’s always in dem
Read MorePage load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user ex
Read MoreAs a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
Read MoreWhen businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people
Read MoreOverworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — bo
Read MoreAt TechCabal’s flagship conference, Moonshot, Anu Adedoyin Adasolum, co-founder and CEO of Sabi, a Nigerian B2B platform, spoke to Big Cabal Med
Read MoreIROKOtv, the first-ever dedicated streaming service for Nigerian films, had one of its best months in January 2022, according to internal documents se
Read MoreOn average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there
Read MoreAs a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic,
Read MoreCan AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI. U
Read MoreChowdeck, the Y Combinator-backed Nigerian food delivery startup, says it has crossed ₦1 billion ($1.2 million) in monthly gross merchandise val
Read MorePart of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common ma
Read MoreIf you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late. Fall is the best
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