I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscr
Read MoreAI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tight
Read MoreWelcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a Mar
Read MoreAs the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in
Read MoreThe constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
Read MoreVideos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating vide
Read MoreGiven Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a
Read MoreTikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through t
Read MoreThe U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.
Read MoreBest of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model i
Read MorePerformance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain po
Read MoreI noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the S
Read MoreOne of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. The naming convent
Read MoreA few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I get
Read MoreMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more
Read MoreYouTube announced a series of updates aimed at simplifying content management and monitoring for creators. These updates include: Notifying creators w
Read MoreTikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new marke
Read MoreGoogle announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset sugg
Read MoreI was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood s
Read MoreGoogle has updated its page experience help documentation to clarify how core web vitals metrics are used as a ranking signal, in a light manner. Goog
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