Can we please come up with some better terminology for the concept of “link bait”? For me, it conjures up thoughts of those evil bait-and-
Read MoreResponding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and beha
Read MoreGenerative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it? And why is it gain
Read MoreWhen implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO profes
Read MoreArtificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into market
Read MoreSearch engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus o
Read MoreIn today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Inst
Read MoreAbandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether yo
Read MoreSearch Engine Land » PPC » Microsoft signs deal to serve sponsored links in Snapchat’s My AI Snapchat’s My AI is going to star
Read MoreIn this webinar, learn what trends in paid search advertising are expected to gain traction. Cynthia Ramsaran on September 25, 2023 at 12:59 pm | Read
Read MoreIn 2016, Andrey Lipattsev, a Google search quality senior strategist, said links pointing at your site were one of the top three Google Search ranking
Read MoreOpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot
Read MoreBefore embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their
Read More“Pretty much everyone knows we’re using clicks in rankings. That’s the debate: ‘Why are you trying to obscure this issue if ev
Read MoreMoving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have writ
Read MoreGoogle has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it &l
Read MoreSearch Engine Land » PPC » Google denies manipulating ad auctions in resurfaced SMX Advanced clip Google denied manipulating ad auctions a
Read MoreSearch Engine Land » SEO » Bing adds controls for webmasters to disallow their content in Bing Chat Bing has announced a set of new contro
Read MoreLifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool a
Read MoreEver wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that an
Read More