Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers.
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Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automatio
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Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by th
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Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelli
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AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished
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Search Engine Land » SEO » Take your career to the next level: Become a search marketing master in 2023 Dive deep into advanced Google Ads
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Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won&r
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Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said &ld
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Search Engine Land » PPC » Major Looker Studio GA4 connector update adds 170 new fields Looker Studio has rolled out a major update to its
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Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice p
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As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that po
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Search Engine Land » PPC » Twitter will start paying verified content creators in coming weeks, says Elon Musk Twitter is going to start p
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Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced, Julia Friedman, owner
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Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy
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Google has updated its form to submit search spam to the Google Search team. The types of spam you can submit with this form include spam, paid links,
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Search Engine Land » PPC » Google trials automatically created assets for Performance Max Google has started testing its automatically cre
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Search Engine Land » PPC » Google releasing new data around ads it serves the EU and Turkey Google has confirmed it’s going to provi
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Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce fric
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Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the scr
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Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a m
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