It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with…
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…
Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up…
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…
I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…
AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split…
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…
In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…
A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…
My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…