Digital Trends - Content Krush

January 21, 20250457

10 Reasons Why No One Is Watching Your Video Content

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of

January 20, 202501327

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal submitted

January 20, 20250487

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flo

January 20, 20250448

Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and

January 20, 20250419

Using Video for Branding: 5 Top Brand Examples

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — in

January 20, 20250888

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and m

January 17, 20250354

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear

January 17, 20250507

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve

January 17, 20250461

How to Create An Action Plan: A Straightforward Guide for Marketers

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling mult

January 16, 20250506

How I Use Content Scoring to Make Posts My Audience Loves

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm

January 16, 20250527

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d

January 16, 20250622

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying

January 15, 20250479

Could TikTok Be Banned… Today?

W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, it’s Chines

January 15, 20250457

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita

January 15, 20250387

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi

January 15, 20250558

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]

2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers

January 15, 20250510

5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]

I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends em

January 14, 20250422

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity

January 14, 20250352

How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I wou