Small Business

Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024

Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known…

2 years ago

Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to…

2 years ago

Google Ads Editor version 2.6 launches with 8 new features

Google has rolled out its Ads Editor version 2.6, with eight new features and updates for advertisers to utilize to…

2 years ago

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The…

2 years ago

Google Ads will automatically start pausing ad groups with low activity

Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13…

2 years ago

TikTok launches monthly trends round-up series, including content tips

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series.…

2 years ago

How one Google featured snippet is killing commercial list-based content

Recent Google scandals have raised concerns about search result fairness, accuracy, transparency and the ethics of big brands’ dominance. This…

2 years ago

How to identify and create content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape…

2 years ago

New Google structured data carousels (beta)

Google has added new search developer documentation for structured data carousels (beta). The new documentation can be found here and…

2 years ago

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect…

2 years ago