Small Business

Google pilots new PPC ad format

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence…

2 years ago

Google Chrome updates search suggestions

Google Chrome is rolling out updates to make changes and improvements to the search suggestions it shows in the search…

2 years ago

How Google Search Generative Experience is impacting ads

The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research…

2 years ago

Becoming a world-class PPC ad buyer: 8 key lessons

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. So, what…

2 years ago

How to reach new audiences with multi-platform search advertising

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two…

2 years ago

This day in search marketing history: February 29

Spreading Santorum drops on Google In 2012, Spreading Santorum, the page defining “santorum” as a byproduct of anal sex, finally…

2 years ago

YouTube expands free editing app to 13 new markets

YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone.…

2 years ago

Google faces $2.27 billion lawsuit by publishers over advertising practices

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led…

2 years ago

Google Analytics 4 launches default Google Ads report

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this…

2 years ago

4 SEO tips to elevate the user experience

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the…

2 years ago