Google’s popular gtag.js library makes collecting data for Google Analytics 4 and Google Ads straightforward. However, it also ties you…
Nigerian fintech company OjirehPrime has changed its name to Pryme to expand to Europe, Central Asia, and the United Kingdom.…
For Lanre*, a Lagos-based businessman, the past month has been a nightmare. Unable to access customer data, which he has…
Google is giving advertisers more control over ad placement within the Search Partner Network. From March 4, advertisers using Performance…
Search Engine Land » PPC » Reminder – Google is enforcing stricter rules for consumer finance ad targeting Google will…
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling…
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was…
Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless…
Google has removed the option to click “more” or “view all” under the local pack within the Google Search results.…
Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. The sale was unsuccessful because Apple had…