Small Business

Google Ads API version 16 is launching

Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your…

2 years ago

Instagram expands Creator Marketplace to help brands find creators for ads

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The…

2 years ago

Google Ads’ ‘pushes’ Performance Max with new Call To Action

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up…

2 years ago

Google Analytics 4 updates Advertising workspace to simplify reporting

Search Engine Land » PPC » Google Analytics 4 updates Advertising workspace to simplify reporting Google Analytics 4 is updating…

2 years ago

Google announces Performance Max updates – including Gemini integration

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come.…

2 years ago

Report: Reddit signs AI content licensing deal with Google

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported.…

2 years ago

Link building in 2024: 12 ways to win or fail

As search engines have become more sophisticated, the strategies for effective link building have evolved. In 2024, the focus has…

2 years ago

Location targeting in Google Ads: Balancing automation and control

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management.…

2 years ago

Pinterest launches cooking series with shoppable experience

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is…

2 years ago

Kenyan EV startup Roam secures $24m to scale production

Roam, a Kenya-based electric vehicle company has raised $24 million in equity and debt to expand local manufacturing capabilities in…

2 years ago