Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate.
Cynthia Ramsaran on November 3, 2023 at 6:39 am | Reading time: 1 minute
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns.
Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.
Instill confidence in your marketing attribution and ensure trust in your customer journey analytics dashboards by mastering the essential adjustments needed.
Register and attend “Go Beyond Cookies and Stay Ahead in a Privacy-First World,” presented by Snowplow.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.