Google Ads is investigating reports of an issue impacting AdMob.
The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data.
Some clicks are not being counted in the reports, leading to inaccurate reporting as a consequence.
Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies effectively.
When will the problem be fixed? Google confirmed that it started investigating the issue on 21 November 2023 at 11.14pm UTC, however an update was still pending at the time this article was published. A spokesperson stated that more information will be provided shortly.
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About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.