Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

Instagram Dives into e-Commerce with a Rumoured Shopping App, Google Chrome Address Bar Now Shows Search Results, Facebook User Engagement Declines by 42%.

Here is my recap of what happened in the world of online marketing during the week.

Online Marketing Updates by ContentKrush gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

Google Dataset Search is a new service to find data from sciences, government and selected news organizations. 

Using dataset schema, publishers, agencies, organizations and companies can mark up data to get their data file included in the new Google Dataset Search engine. 

What’s the catch?

Dataset Search allows searchers to find datasets on many topics across environmental and social sciences, as well as data from other disciplines including government data and data provided by news organizations. 

Google Dataset Search feature will be used by scientists, data journalists, data geeks and anyone who is curious about the data behind a specific topic.

Finding data for research has never been easier!

What should you do?

Mark up your published data web pages (like survey, market research, reports, stats or any form of well organized insights) so that Google can display it to searchers within this new vertical search feature that is still in Beta stage.

Log on to https://developers.google.com/search/docs/data-types/dataset to find guidelines for featuring your data in Google Dataset Search Engine.

Read up —>  Search Engine Land

Instagram Dives into e-Commerce with a Rumoured Stand-alone Shopping App.

If this comes through, Instagram users would be able to search for products and make purchases directly in the app -according to The Verge reports.

Instagram is yet to comment on this report by The Verge though.

What’s the catch?

It’s been more than a year since Instagram opened up shoppable organic posts to apparel, jewelry and beauty brands.

Also In June, Instagram offered a shopping bag icon to a select number of retailers, allowing them to add an e-commerce element within their Stories. 

And as such, Instagram already has a sufficient number of retailers and advertisers already pushing products on the platform. So it may happen sooner than expected. 

What should you do?

If you sell online or do marketing for e-Commerce business, be prepared!

Follow relevant influencers and blogs where you can get all the gist before anyone else, so you can jump on Instagram shopping app when it finally rolls out.

Read up —–> Marketing Land

Google Chrome Now Shows Search Results in the ‘Omnibox’ Bar by Default.

Google Chrome 69 ‘omnibox’  bar now allows you to type in URLs or search queries, as it shows you search result answers to what you type.

This new feature is similar to how Google search works, but now shows directly in the Google Chrome latest version that was released on Tuesday September 4, 2018.

What’s the catch?

Google Chrome 69 Omnibox will show answers directly in the web browser address bar without you having to open a  separate tab.

It can show rich search results on public figures, sporting events, instant answers like the local weather forecast and translation of a foreign word.

What should you do?

Enjoy the new Google Chrome 69 Omnibox search bar as you can do more within a browser now. You won’t need to open a million web browser tabs because your work spreads across multiple web pages!

Read up —–>  Search Engine Land

42% of Facebook Users Stepped back from Daily Activity and Engagement. -Pew Survey June 2018.

According to new survey data from the Pew Research Center (June 2018), 42% Facebook users have stepped back from daily activity and engagement.

This stands in marked contrast to a March 2018 Pew survey that found 74% of Facebook users visited daily while 51% visited multiple times a day.

What’s the catch?
To corroborate this sharp decline in usage and engagement revealed by Pew Survey, Facebook’s Q2 results shows that its daily active user metrics were flat in North America and declined in Europe.

The totality of the Pew survey evidence and other polls by Reuters (March 2018) argues that many Facebook users have become ambivalent and less engaged, especially since the notorious Cambridge Analytica data scandal.

What should you do?
Do not rely solely on your huge Company page followers to help spread your brand message, as this is becoming less effective in terms of reach and user engagement.

It is time to make your brand, business, organization or client more human on Facebook. Think of user engagement campaign that can make your target audience take ownership.

This way you keep your conversations, advocacy and loyalty in top gear.

Read up —->  Marketing Land