Google Page Speed Insights: How to Make Website Rank Higher in Mobile Search

Google Page Speed has been a search ranking factor for months now. Hope you know!!!

If you are still putting up with slow website, it is time to go MAD (Make A Difference) because the fear of slow website is the beginning of wisdom in online marketing…

53% of mobile site visits leave a web page that takes longer than 3 seconds to load; according to Think with Google.

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What is Page Speed?

Page speed is a measurement of how fast the content on your web page loads in user’s web browser.

Google’s recent data on how PageSpeed affects performance and profitability shows that while more than half of overall web traffic comes from mobile devices, mobile conversion rates are lower than desktop.

To summarize this, web page loading speed equals revenue. …..NEED FOR SPEED….

Why is Google Page Speed Critical?

Google started using  mobile page speed as a ranking factor in their mobile search results; since July 2018. Apart from being an official Google Search Ranking factor, the speed at which a website loads affects:

• Customer experience
• User engagement
• Conversion rate

Should You Lose Sleep Over Terrible Page Speed?

Yes, you should. And this is why: 70% of mobile landing pages typically take more than 5 seconds for the visual content above the fold to display on the screen, and it takes more than 7 seconds to fully load all visual content above and below the fold.

Meaning?
Slow website drives prospects away, especially if you are targeting young Internet users (including Millennials), upwardly mobile netizens, busy moms, online shoppers who have too many alternatives already. All these people among others do not have the luxury of time to wait a decade for a web page to load…

How to Find Out Google Page Speed?

Use Google Page Speed Insights

How Can I Make My Website Faster?

Take these steps to at least remove bloated content that typically makes web pages take forever to load:

• Get a better Web Host
• Enable web page caching
• Get a faster Website Theme
• Use a Content Delivery Network (CDN)
• Remove Unnecessary Plugins and Add-ons
• Load Analytics and Ad Networks Code Asynchronously
• Enable Expiry tag for old images & other web contents
• Reduce (not completely remove) Social Sharing Buttons on Your Website

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