Influencer Marketing Data Analysis- Cristiano Ronaldo

Cristiano Ronaldo is the most followed human being on Instagram and arguably the highest paid celeb there. Is influencer marketing really worth the hype and investment? 

Now, here are some behind-the-scenes insights (influencer marketing data analysis) on his Instagram page for 2020.

Post Performance = 2.6% Engagement Rate, 2.59% Like Rate and 0.02% Comment Rate.

Follower Demography = 60% Regular Followers, 61% Male, 21% Aged 18 – 24, 15% Indian. 

Average Engagement = 6.5m Likes and 46K Comments per Post. 

Cristiano’s Instagram page in 2020 summary:

1. Only 6 out of 10 Cristiano’s 252 million followers can be said to be regular Instagram users.
2. Most of his followers are male, between 18 to 24 years and located in India.
3. His average engagement rate was 2.6% and the most engaged day was Wednesday though he posted mostly on Fridays.

As you consider influencer marketing this year, how much of your brand influencers do you know? Or you basically pay them for having a huge following?

Comment whose data you want to see next below.. vos amo!