Google Ads API v12 will sunset on September 27, 2023.
Developers are being advised to migrate to a newer version before then to ensure API access is not affected.
Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail, which can disrupt campaign management. To prevent this, it’s important to keep using the latest API version. This way, advertisers and developers can access new features, ensuring campaigns run smoothly and perform well.
Depreciation and sunset timetable. Typically, three major versions are available at any one time with a lifespan of around 12 months, while minor versions have a support lifespan of 10 months. Developers have to perform a maximum of two upgrades per year, but you do not have to upgrade in strict sequential order.
The table below lists the specific deprecation and sunset dates for each available version, and projected release dates for future versions.
Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here.
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Dig deeper. Read the announcement from Google here.
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About the author
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.