Spotlight: How Solid Flour Bakes Grew to vary into a Damage From Instruct Commercial into a Bakery

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Spotlight: How Solid Flour Bakes Grew to vary into a Damage From Instruct Commercial into a Bakery


Hundreds industries struggled correct through the final 365 days. This left professionals making an strive to pivot to assorted areas. That became the case for Solid Flour Bakes. Read all about the founder’s story in this week’s Small Commercial Spotlight.

What the Commercial Does

Offers custom made treats in Los Angeles.

Founder Jessica J’Aime told Small Commercial Inclinations, “I’m an artisanal baker and grasp roaster. I sell strong point espresso and baked goods together with breads, pastries, and diversified other truffles.”

How the Commercial Bought Started

As an different earnings offer throughout the pandemic.

J’Aime says, “My relish for baking started in my mom’s kitchen after I became young, and has been a ardour of mine ever since. For years, I dreamt of owning my comprise bakery, nonetheless I continuously belief it became correct style that—a dream. That changed when the COVID-19 pandemic hit.

“For the final 25 years, I’ve been a touring stage actress, nonetheless I became compelled to place my career on preserve when theaters shuttered their doorways final 365 days. When our enlighten went into lockdown and quarantine started, I, love many others, belief it might perhaps most likely per chance well be at most just a few short weeks. One day of that time I started spending beyond regular time in my kitchen, and reconnected with my ardour for baking. When it grew to vary into certain that the pandemic became going to final for some distance longer than any individual belief, I knew I wished to procure one other offer of income.”

Apt Preserve shut

Working with a neighborhood cafe.

J’Aime says, “To develop my enterprise and designate, I leveraged an existing connection at a neighborhood café I continuously went to, and “pitched” the postulate of offering breads and pastries from Solid Flour Bakes on the café. Once I pitched myself, I introduced in a mix of baked goods and shared it with their crew. The fluctuate I shared showed I’d bake savory and various treats that catered to their possibilities, with vegan and gluten-free choices. After setting up myself with the café, no longer most involving are my baked goods being supplied at just a few locations throughout Los Angeles, nonetheless they’ve also allowed me to achieve artisanal batch espresso at their café.”

Apt Risk

Initiating throughout an endemic.

J’Aime explains, “Sooner than starting my enterprise, I worked as an actor in LA, and, love many others, my career grew to vary into extinct overnight. I had funds to pay, and I wished a right income. I faced hardships along the manner, particularly with funds. But I knew starting a bakery became what I wished to discontinue, and I wished to achieve it work.”

Apt Be troubled

Growing an on-line presence.

J’Aime says, “After officially launching Solid Flour Bakes, I wished to succeed in possibilities and receive the observe out about my enterprise. I understood that a excessive-high-quality web sites would attach me as a baking expert. But this presented challenges. I didn’t receive the tech talents to fabricate a arena. But I wished an inexpensive technique to receive on-line.

“I started partnering with Yahoo Small Commercial rapidly after, which became an respectable enterprise choice. It in truth became a springboard for me as a recent enterprise proprietor, and for Solid Flour Bakes. I took profit of the Yahoo Small Commercial free Get Online offer to again receive my diminutive enterprise on-line. With the offer, I obtained a customizable web sites, established a arena title, and secured expert email addresses to expose possibilities that I meant enterprise!

“Whereas Yahoo Small Commercial helped fabricate my dream attach, I’d specialize in rising my enterprise in its place of spending hours making an attempt to work out straightforward scheme and optimize my web sites. As they worked to connect Solid Flour Bakes on-line, I spent time setting up my enterprise on the ground.”

Lesson Realized

Grab profit of every opportunity.

J’Aime adds, “If I hadn’t taken profit of the Get Online offer, I wouldn’t receive had the instruments to essentially attach myself as a expert or fabricate my enterprise from the ground up.

“I knew I wished my web sites to be non-public with capabilities that allowed my possibilities to receive a straight away line of conversation with me. And Yahoo Small Commercial and its diminutive enterprise advisors helped me discontinue this. They’ve helped me differentiate myself from opponents and receive helped elaborate me through every step of my entrepreneurial hotfoot.”

How They’d Use an Additional $100,000

Opening a brick-and-mortar bakery.

J’Aime says, “I’d relish to comprise a take a seat-down bakery that serves because the neighborhood’s “third attach”. In the close, I are making an attempt so that you can give artisan espresso and baked goods at my comprise café the attach chums and the neighborhood can accumulate and essentially feel love they’re at dwelling. As my enterprise grows, it’s crucial to me that I continue rising my relationship with my neighborhood.”

Image: Solid Flour Bakes, J’Aime

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