The Glenlivet is breaking outdated school whisky stereotypes with an exotic summer pop-up.
Company to ‘Past The Fire’ will most definitely be invited to enter by an outsized fire into a courtyard that has been reworked into an exotic hideout combining the heritage of Scotch whisky with the flavours and soul of the Caribbean. There will most definitely be a tropical coastline social gathering featuring immersive moments, inventive whisky tastings and dwell DJs.
The bar will arrangement a menu of The Glenlivet Caribbean Reserve serves, including a “Tartan tiki cocktail” made with peach soda and pineapple and a tropical decide on a whisky sour.
Taking space at Boiler Condominium on Brick Lane from 19-22 August, the one-hour, 30-minute bookable skills entails two drinks.
Bearded Kitten is delivering the mission.
Company will even hang the chance to buy a bar tab at the adjoining venue, Ninety One Residing Room, by sharing their skills on social media the utilization of #WhiskyAndSummer and tagging @TheGlenlivet. Company will even be given a redeemable voucher for a free Tartan Tiki cocktail to skills at Ninety One Residing Room following the match.
Marnie Corrigan, mark director at Pernod Ricard UK, talked about: “The Glenlivet has a rich history of breaking traditions, and our Past The Fire skills will plan back perceptions that whisky is no longer in actuality a summer drink by opening up the field of single malts to a brand unique neighborhood of customers. This skills brings to lifestyles our ‘Customary By Tradition’ platform, and continues to provide a enhance to the commence of our unique The Glenlivet Caribbean Reserve, which combines the heritage of Scotch whisky with the flavour and soul of the Caribbean to recruit unique-to-class drinkers.”
In the midst of August, The Glenlivet is also running a digital-first disruptive media campaign across social media channels and Amazon search show.
The Glenlivet dramatised the memoir of founder George Smith in In opposition to the tide by Crispin Porter Bogusky London in November 2020. The distance became phase of its “Customary by tradition” mark platform, concentrating on a younger generation of whisky drinkers.