Video Marketing Ideas for Small Business: 10 Content Types to Try

Looking for video marketing ideas for small business or you do not know what topics your business can create videos on?

Look no further, this post is garnished with 10 delicious video marketing ideas for small business to attract and engage video lovers online.

78% of people watch online videos every week, and 55% view online videos every day; according to HubSpot. While Forrester’s Dr. James McQuivey’s research proposes that ‘One minute of video is worth 1.8 million words’.

This insights shows that video is the future of user engagement, lead generation, conversion optimization and any business objective that requires target audience to take action.

If you do not have a clear video marketing strategy for your business yet, this is the best guide you can find on the Internet at the moment.

What Are Great Video Marketing Ideas for Small Business?

1) Demo Videos.

Demo video is great at showing target audience how your product works. You can use Demo video to take viewers on a tour of your product and its use cases.

Unboxing do make fantastic video content as it puts your product to the test and gives users opportunity to react.

Example of Demo Videos?

2) Brand videos.

Brand videos are great for showcasing your company’s culture, vision, mission  and what stand you out in the industry.

The goal of brand videos is to build awareness around your business as an entity of its own in order to attract your target audience and stay top of their minds.

Example of Brand Videos?

3) Event Videos

You could deliberately organize industry event, gathering for social influencers, meet and greet for bloggers or thought leaders with the sole aim of creating engaging video series for your business.

Events such as conference, round table discussion, fundraiser, workshop, seminar provide opportunity for interesting interviews, presentations and conversations you make videos around.

Example of Event Videos?

LinkedIn B2B Dinner for Five is a unique piece of video content where B2B thought leaders share their views and stories they’d never reveal in typical standard interviews, because the conversations are had over dinner and in quite relaxed atmosphere.

This video format and settings is quite classy, informative and entertaining all at once!

4) Expert Interviews

Resource persons for expert interview video like this could be your well-known staff, an outspoken industry colleague or industry thought leaders who have different views concerning common topics, news or updates.

This does great for building trust and authority with your target audience.

Example of Expert Interview Videos?

Boiler Room in collaboration with the British Council interviewed Don Jazzy and DJ Jimmy Jatt to discuss the evolution of Nigerian music over the past two decades.

5) How-To Videos

You can create How-to videos to teach target audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.

How-to videos are great for mid-funnel (consideration) prospects because they solve problems and people are always searching for solutions to what bothers them.

Example of How-to Videos?

This How To Make a Breakfast Smoothie video has 3M YouTube views and still counting.

6) Explainer Videos

Explainer video is used to help your target audience better understand why they need your product or service.

It could focus on particular set of prospects who are struggling with a problem at a certain stage within the buyer’s journey..

Example of Explainer Videos?

This How to Use Spotify video takes new users through the entire journey in a jiffy!

7) Animated Videos

Animated videos make great go-to resources for hard-to-grasp concepts that need strong visuals or an intangible service or product.

Animated video allows you demonstrate process that appears boring or long using interesting animations that could throw in some entertaining elements.

Example of Animated Videos?

This animated video on Executive Isolation explains the concept communication gap between CEOs and the lower cadre of many companies.

8) Customer Testimonial Videos

Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers.

Loyal customers are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.

Example of Testimonial Videos?

Sandwich Video in collaboration with Slack made this testimonial video on how Slack has made internal communication at Sandwich Video pop. And it rocks!

9) Live Videos

Live video is a great format for giving your viewers a behind-the-scenes look at your company.

Live videos draw longer streams and higher engagement rates as viewers spend up to 8.1x longer with live video than with video on-demand.

Ideas for Live Videos?

Stream interviews, presentations, internal activities and any exciting happenings around your business.  Encourage viewers to comment with questions for more engagement and greater reach.

Example of Live Videos?

According to Guinness World Records 2017, Chewbacca Mom Facebook Live video was posted by Candace Payne, on May 19 and by 19 July 2016 had received more than 159 million views globally!

10) Personalized Messages

Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel.

Record yourself explaining a particular problem to audience, recapping an important meeting or giving personalized recommendations while addressing the recipient personally will make alot of sense!  

Personalized videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.

Example of Personalized Videos?

Here is typical use case Personalized Video. It is simple to create, share and can make you address audience as a person which people really appreciate.