Look no further, this post is garnished with 10 delicious video marketing ideas for small business to attract and engage video lovers online.
78% of people watch online videos every week, and 55% view online videos every day; according to HubSpot. While Forrester’s Dr. James McQuivey’s research proposes that ‘One minute of video is worth 1.8 million words’.
This insights shows that video is the future of user engagement, lead generation, conversion optimization and any business objective that requires target audience to take action.
If you do not have a clear video marketing strategy for your business yet, this is the best guide you can find on the Internet at the moment.
Demo video is great at showing target audience how your product works. You can use Demo video to take viewers on a tour of your product and its use cases.
Unboxing do make fantastic video content as it puts your product to the test and gives users opportunity to react.
Brand videos are great for showcasing your company’s culture, vision, mission and what stand you out in the industry.
The goal of brand videos is to build awareness around your business as an entity of its own in order to attract your target audience and stay top of their minds.
You could deliberately organize industry event, gathering for social influencers, meet and greet for bloggers or thought leaders with the sole aim of creating engaging video series for your business.
Events such as conference, round table discussion, fundraiser, workshop, seminar provide opportunity for interesting interviews, presentations and conversations you make videos around.
LinkedIn B2B Dinner for Five is a unique piece of video content where B2B thought leaders share their views and stories they’d never reveal in typical standard interviews, because the conversations are had over dinner and in quite relaxed atmosphere.
This video format and settings is quite classy, informative and entertaining all at once!
Resource persons for expert interview video like this could be your well-known staff, an outspoken industry colleague or industry thought leaders who have different views concerning common topics, news or updates.
This does great for building trust and authority with your target audience.
Boiler Room in collaboration with the British Council interviewed Don Jazzy and DJ Jimmy Jatt to discuss the evolution of Nigerian music over the past two decades.
You can create How-to videos to teach target audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.
How-to videos are great for mid-funnel (consideration) prospects because they solve problems and people are always searching for solutions to what bothers them.
This How To Make a Breakfast Smoothie video has 3M YouTube views and still counting.
Explainer video is used to help your target audience better understand why they need your product or service.
It could focus on particular set of prospects who are struggling with a problem at a certain stage within the buyer’s journey..
This How to Use Spotify video takes new users through the entire journey in a jiffy!
Animated videos make great go-to resources for hard-to-grasp concepts that need strong visuals or an intangible service or product.
Animated video allows you demonstrate process that appears boring or long using interesting animations that could throw in some entertaining elements.
This animated video on Executive Isolation explains the concept communication gap between CEOs and the lower cadre of many companies.
Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers.
Loyal customers are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.
Sandwich Video in collaboration with Slack made this testimonial video on how Slack has made internal communication at Sandwich Video pop. And it rocks!
Live video is a great format for giving your viewers a behind-the-scenes look at your company.
Live videos draw longer streams and higher engagement rates as viewers spend up to 8.1x longer with live video than with video on-demand.
Stream interviews, presentations, internal activities and any exciting happenings around your business. Encourage viewers to comment with questions for more engagement and greater reach.
According to Guinness World Records 2017, Chewbacca Mom Facebook Live video was posted by Candace Payne, on May 19 and by 19 July 2016 had received more than 159 million views globally!
Recording a video can be a creative way to continue a conversation or get the attention of someone who has not responded via email or another communication channel.
Record yourself explaining a particular problem to audience, recapping an important meeting or giving personalized recommendations while addressing the recipient personally will make alot of sense!
Personalized videos will be a delight moment for your prospects and can drive them further down the purchasing funnel.
Here is typical use case Personalized Video. It is simple to create, share and can make you address audience as a person which people really appreciate.
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable…
Google Bard just got an upgrade. By incorporating Google’s PaLM language models, Bard is now…
Did you know Google can now detect if scammers are overlaying fake phone numbers in…
I know what you’re thinking. “I’m going on a trip to Cape May, NJ and…
Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do…
Google’s ad business will celebrate its 23rd year this fall, but not before paid search…
I have noticed you don't monetize contentkrush.com, don't waste your traffic, you
can earn additional cash every month with new monetization method.
This is the best adsense alternative for any type of website (they approve all sites), for
more info simply search in gooogle: murgrabia's tools
Thanks for this. I will check it out.
With havin so much content do you ever run into any issues of plagorism or copyright
infringement? My site has a lot of unique content I've either written myself or outsourced but it seems a lot of it
is popping it up all over the internet without my agreement.
Do you know any methods to help reduce content from being stolen?
I'd truly appreciate it.
Everything is very open with a clear clarification of the challenges.
It was definitely informative. Your site is extremely helpful.
Thank you for sharing!
Thanks for reading