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Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name.
Blogging is the foundation of most of our professional lives, and it has been for a while now — and over the course of that “while”, we’ve picked up some key tips, tricks, and tactics that made us better writers, editors, and content strategists.
We recently published our State of Blogging in 2025 Report (sorry not sorry for the shameless plug) and decided that we’d compile and share some of our insight to support it. So without further ado, here are 11 ways you can become a better blogger, according to us — us being the HubSpot Blog Team.
Jay Fuchs — this article’s curator, HubSpot Sales Blog editor, and guy currently writing in third-person — says:
“Firsthand experience and expertise are mission-critical in the context of E-E-A-T — the fact that the first two ‘E’s’ in that acronym literally stand for ‘Experience’ and ‘Expertise’ is a clever, little nod to that. You need expert perspectives, and if you can‘t offer that kind of insight, it’s important you develop a network of people who can.
“Take the time to foster relationships with bonafide players in the fields you write about. You can get there through means like LinkedIn outreach, social media forums, personal connections, or resources like Featured.com (a legitimate godsend for bloggers).
“Once you’ve sourced those experts, tap them for quotes or have them check your work to ensure it’s accurate. The most effective blog content is crafted with expert backing. If you don’t have it yourself, you need to have a network of SMEs who you can lean on.”
Caroline Forsey — HubSpot’s resident thought leadership guru — says:
“My number one…
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