A Step-by-Step Guide to How I Do Content Research
Digital TrendsMarketing

A Step-by-Step Guide to How I Do Content Research

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
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The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

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Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system
Digital TrendsSmall Business

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
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Traditional Marketing vs. Digital Marketing: Why Not Both?
Digital TrendsMarketing

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Using Video for Branding: 5 Top Brand Examples
Digital TrendsMarketing

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YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise
Digital TrendsSmall Business

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
Digital Marketing

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
Digital TrendsMarketing

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
Digital TrendsMarketing

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

How to Create An Action Plan: A Straightforward Guide for Marketers
Digital TrendsMarketing

How to Create An Action Plan: A Straightforward Guide for Marketers

How I Use Content Scoring to Make Posts My Audience Loves
Digital TrendsMarketing

How I Use Content Scoring to Make Posts My Audience Loves

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
Digital TrendsMarketing

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Digital TrendsMarketing

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Could TikTok Be Banned… Today?
Digital TrendsMarketing

Could TikTok Be Banned… Today?

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers
Digital TrendsMarketing

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]
Digital TrendsMarketing

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]
Digital TrendsMarketing

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]

A Step-by-Step Guide to How I Do Content Research
January 21, 2025

A Step-by-Step Guide to How I Do Content Research

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
January 21, 2025

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025
January 21, 2025

How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025

10 Reasons Why No One Is Watching Your Video Content
January 21, 2025

10 Reasons Why No One Is Watching Your Video Content

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system
January 20, 2025

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
January 20, 2025

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

Traditional Marketing vs. Digital Marketing: Why Not Both?
January 20, 2025

Traditional Marketing vs. Digital Marketing: Why Not Both?

Using Video for Branding: 5 Top Brand Examples
January 20, 2025

Using Video for Branding: 5 Top Brand Examples

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise
January 20, 2025

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media
January 17, 2025

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
January 17, 2025

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
January 17, 2025

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

How to Create An Action Plan: A Straightforward Guide for Marketers
January 17, 2025

How to Create An Action Plan: A Straightforward Guide for Marketers

How I Use Content Scoring to Make Posts My Audience Loves
January 16, 2025

How I Use Content Scoring to Make Posts My Audience Loves

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
January 16, 2025

How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
January 16, 2025

Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]

Could TikTok Be Banned… Today?
January 15, 2025

Could TikTok Be Banned… Today?

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers
January 15, 2025

The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]
January 15, 2025

4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]
January 15, 2025

The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]

From AI Tools Skeptic to Fan: My SEO Writing Journey

From AI Tools Skeptic to Fan: My SEO Writing Journey

In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best practices for over two decades and stressing quality, reader-f

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A Step-by-Step Guide to How I Do Content Research
Digital TrendsMarketing

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what's more satisfying than falling down a few Google rabbit holes?

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Digital TrendsMarketing

The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade

Within the last few years, many marketers have started asking, “What is the future of content market

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Digital Marketing

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and

How to Use the Weighted Average Formula in Excel

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks

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Small Business

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

Safaricom’s M-Pesa to join Pesalink as Central Bank plans new payment system

Safaricom’s M-Pesa is set to join the Pesalink network, which could significantly reshape Kenya’s digital payments landscape. In a proposal submitted jointly with the Kenya Bankers

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

YC-backed Waza launches Lync, an alternative to Mercury for African startups after $8m raise

Waza, a YCombinator-backed B2B payments company, has launched Lync, a banking product designed to help businesses manage multi-currency accounts and make international payments. Th

GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and p

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SEO

From AI Tools Skeptic to Fan: My SEO Writing Journey

From AI Tools Skeptic to Fan: My SEO Writing Journey

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