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How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny yellow stars and extra review details right on Google’s search results? It’s not ma
How to Add VideoObject Schema Markup to Boost Video SEO
How to Find Orphan Pages and What to Do With Them
Why Competitor Reviews Are an Untapped SEO Writing Goldmine
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Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracki
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perf
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Digital Marketing
How to do SEO right in 2025 (hint: most companies get it wrong)
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
How Levelset scaled to $25M ARR, then sold for $500M
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e
How to Start a Blog and Write Engaging Posts [+ Free Templates]
Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful
Small Business
Kenyan BNPL startup Watu profits drop 85% to $1.2 million as loan defaults rise
Watu Holdings, a Kenyan buy-now-pay-later startup, reported a sharp 85% drop in profit to $1.2 million (KES157 million) in 2024, according to disclosures by Car & General, whic
Day 1–1000: How Sycamore founders built the fintech from a living room
What does it really take to build a startup in Africa—from the first idea to the thousandth day? In Day 1–1000, we follow founders through the raw, unfiltered journey of company-bu
MTN enters payments market with MoMo Pay targeting cash-heavy informal sector
MTN South Africa has entered the competitive payments market with MoMo Pay, a low-cost digital payment platform designed for informal merchants. Over 95% of transactions in South A
SEO
How to Show Star Ratings in Google Search Using Review Schema Markup
How to Show Star Ratings in Google Search Using Review Schema Markup Ever wondered how some websites get those shiny yellow stars and extra
How to Add Organization Schema and Strengthen Your Brand’s Search Presence
How to Add Organization Schema and Strengthen Your Brand’s Search Presence If you’re looking to improve your site’s SEO with minimal effort,
How to Add VideoObject Schema Markup to Boost Video SEO
VideoObject is a type of structured data defined by Schema.org that provides search engines with detailed metadata about a video on your web
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