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Latest on SEO, Content Marketing, Email & Social in Nigeria

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
Digital TrendsMarketing

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
Digital TrendsMarketing

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]
Digital TrendsMarketing

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]

How to Make a Promotional Video (Budget-Friendly Tips)
Digital TrendsMarketing

How to Make a Promotional Video (Budget-Friendly Tips)

Funny, Clever, Cool: Best Instagram Captions for Life & Business
Digital TrendsMarketing

Funny, Clever, Cool: Best Instagram Captions for Life & Business

How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]
Digital TrendsMarketing

How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
Digital TrendsMarketing

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients

Reddit Stats and Facts to Know in 2025
Digital TrendsMarketing

Reddit Stats and Facts to Know in 2025

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
Digital TrendsMarketing

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 
Digital TrendsSmall Business

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Digital TrendsMarketing

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

The Content Collaboration Framework That Earned HubSpot 6 Million Views
Digital TrendsMarketing

The Content Collaboration Framework That Earned HubSpot 6 Million Views

Is it Real or AI? Test Your Detection Skills [Round 4]
Digital TrendsMarketing

Is it Real or AI? Test Your Detection Skills [Round 4]

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
Digital TrendsMarketing

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
Digital TrendsMarketing

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

McDonald’s Secret Ingredients to Fan-Driven Marketing
Digital TrendsMarketing

McDonald’s Secret Ingredients to Fan-Driven Marketing

Moniepoint mirrors Jack-Dorsey’s Square with new POS
Digital TrendsSmall Business

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance
Digital TrendsSmall Business

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

Real-Time Bidding for Programmatic Ads — Here’s How It Works
Digital TrendsMarketing

Real-Time Bidding for Programmatic Ads — Here’s How It Works

Jaguar’s Rebrand: Bold Move or Costly Mistake?
Digital TrendsMarketing

Jaguar’s Rebrand: Bold Move or Costly Mistake?

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
February 7, 2025

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
February 7, 2025

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]
February 6, 2025

How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data]

How to Make a Promotional Video (Budget-Friendly Tips)
February 6, 2025

How to Make a Promotional Video (Budget-Friendly Tips)

Funny, Clever, Cool: Best Instagram Captions for Life & Business
February 6, 2025

Funny, Clever, Cool: Best Instagram Captions for Life & Business

How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]
February 5, 2025

How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
February 5, 2025

How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients

Reddit Stats and Facts to Know in 2025
February 5, 2025

Reddit Stats and Facts to Know in 2025

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z
February 4, 2025

Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 
February 4, 2025

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
February 4, 2025

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

The Content Collaboration Framework That Earned HubSpot 6 Million Views
February 4, 2025

The Content Collaboration Framework That Earned HubSpot 6 Million Views

Is it Real or AI? Test Your Detection Skills [Round 4]
February 4, 2025

Is it Real or AI? Test Your Detection Skills [Round 4]

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
February 3, 2025

Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
February 3, 2025

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

McDonald’s Secret Ingredients to Fan-Driven Marketing
February 3, 2025

McDonald’s Secret Ingredients to Fan-Driven Marketing

Moniepoint mirrors Jack-Dorsey’s Square with new POS
January 31, 2025

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance
January 31, 2025

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

Real-Time Bidding for Programmatic Ads — Here’s How It Works
January 31, 2025

Real-Time Bidding for Programmatic Ads — Here’s How It Works

Jaguar’s Rebrand: Bold Move or Costly Mistake?
January 31, 2025

Jaguar’s Rebrand: Bold Move or Costly Mistake?

From AI Tools Skeptic to Fan: My SEO Writing Journey

From AI Tools Skeptic to Fan: My SEO Writing Journey

In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best practices for over two decades and stressing quality, reader-f

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Marketing

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
Digital TrendsMarketing

How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]

I remember the first time I tried social media boosting. It was back when I was testing the social m

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
Digital TrendsMarketing

How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]

It’s no wonder marketers love creative briefs: A good one sets you up for success with a high-level

Read More

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Digital Marketing

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

The HubSpot Blog’s Marketing Leadership Report: How 720+ Brand Leaders Will Get Ahead in 2025 [+ How to Join Them]

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone, you've had to navigate the rise of AI, changing consumer trends, and

How to Use the Weighted Average Formula in Excel

How to Use the Weighted Average Formula in Excel

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks

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Small Business

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Safaricom, Kenyan commercial banks propose Pesalink for national payments overhaul 

Safaricom and the Kenya Bankers Association (KBA) have proposed that Pesalink become the preferred next-generation fast payment system (FPS) in Kenya, arguing for an industry-led s

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint mirrors Jack-Dorsey’s Square with new POS

Moniepoint is testing an all-in-one point-of-sale (POS) terminal that combines payment processing, inventory management, and transaction reconciliation. The product is a result of

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

Moniepoint, OPay, PalmPay responded to 2024 ban with better data collection and compliance

In 2024, Nigerian fintechs faced significant regulatory pressure, including fines and a six-week ban on onboarding new users due to compliance issues with anti-money laundering (AM

Read More

SEO

From AI Tools Skeptic to Fan: My SEO Writing Journey

From AI Tools Skeptic to Fan: My SEO Writing Journey

In the early days of AI writing tools, I warned everyone about the dangers of AI-generated content. After discussing SEO copywriting best pr

Boost Your Business with a Step-by-Step Guide to Local SEO Audits

Boost Your Business with a Step-by-Step Guide to Local SEO Audits

Boost Your Business with a Step-by-Step Guide to Local SEO Audits Local SEO is a game-changer, especially if your business depends on custom

When to Update Blog Posts and Why It Matters in SEO

When to Update Blog Posts and Why It Matters in SEO

When to Update Blog Posts and Why It Matters in SEO Content is the backbone of any successful website. And when it comes to SEO, it’s not ju

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