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The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Digital TrendsMarketing

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
Digital TrendsMarketing

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact
SEO

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

How to Write an Ecommerce Business Plan [Examples & Template]
Digital TrendsMarketing

How to Write an Ecommerce Business Plan [Examples & Template]

Nigeria records largest global drop in cash usage as digital payments surge
Digital TrendsSmall Business

Nigeria records largest global drop in cash usage as digital payments surge

Best Social Media Marketing Courses to Take Online [Free & Paid]
Digital TrendsMarketing

Best Social Media Marketing Courses to Take Online [Free & Paid]

The Top Search Engines Other Than Google [+ Some You Might Not Expect]
Digital TrendsMarketing

The Top Search Engines Other Than Google [+ Some You Might Not Expect]

AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.
Digital TrendsMarketing

AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences
Digital TrendsSmall Business

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

RFP: How to Write a Strong Request for Proposal [Examples & Template]
Digital TrendsMarketing

RFP: How to Write a Strong Request for Proposal [Examples & Template]

Why Your Business Needs Customer Journey Analytics
Digital TrendsMarketing

Why Your Business Needs Customer Journey Analytics

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
Digital TrendsMarketing

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 
Digital TrendsSmall Business

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]
Digital TrendsMarketing

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

Social Media Basics: A Checklist Every Marketer Needs
Digital TrendsMarketing

Social Media Basics: A Checklist Every Marketer Needs

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Digital TrendsMarketing

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Nigerian lender Sycamore expands into asset management with SEC licence
Digital TrendsSmall Business

Nigerian lender Sycamore expands into asset management with SEC licence

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
Digital TrendsMarketing

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
Digital TrendsMarketing

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

How This Small Startup Outperformed a Stalling Industry
Digital TrendsMarketing

How This Small Startup Outperformed a Stalling Industry

The AIDA Model: A Proven Framework for Converting Strangers Into Customers
March 21, 2025

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
March 21, 2025

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact
March 21, 2025

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

How to Write an Ecommerce Business Plan [Examples & Template]
March 20, 2025

How to Write an Ecommerce Business Plan [Examples & Template]

Nigeria records largest global drop in cash usage as digital payments surge
March 20, 2025

Nigeria records largest global drop in cash usage as digital payments surge

Best Social Media Marketing Courses to Take Online [Free & Paid]
March 20, 2025

Best Social Media Marketing Courses to Take Online [Free & Paid]

The Top Search Engines Other Than Google [+ Some You Might Not Expect]
March 20, 2025

The Top Search Engines Other Than Google [+ Some You Might Not Expect]

AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.
March 19, 2025

AI Image Generators: I Tested 12 of the Best. Here’s the Scoop for Marketers.

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences
March 19, 2025

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

RFP: How to Write a Strong Request for Proposal [Examples & Template]
March 19, 2025

RFP: How to Write a Strong Request for Proposal [Examples & Template]

Why Your Business Needs Customer Journey Analytics
March 19, 2025

Why Your Business Needs Customer Journey Analytics

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant
March 18, 2025

How to Create Inclusive Case Studies That Convert, According to an Inclusive Marketing Consultant

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 
March 18, 2025

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]
March 18, 2025

13 YouTube Description Templates That Have Helped Our Videos Go Viral [+ Examples]

Social Media Basics: A Checklist Every Marketer Needs
March 18, 2025

Social Media Basics: A Checklist Every Marketer Needs

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
March 17, 2025

The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty

Nigerian lender Sycamore expands into asset management with SEC licence
March 17, 2025

Nigerian lender Sycamore expands into asset management with SEC licence

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
March 17, 2025

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
March 17, 2025

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

How This Small Startup Outperformed a Stalling Industry
March 17, 2025

How This Small Startup Outperformed a Stalling Industry

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Marketing

The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Digital TrendsMarketing

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

As a marketing strategist for over a decade, I've always been fascinated by what makes people click,

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]
Digital TrendsMarketing

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs]

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different ans

Read More

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Digital Marketing

How Levelset scaled to $25M ARR, then sold for $500M

How Levelset scaled to $25M ARR, then sold for $500M

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e

How to Start a Blog and Write Engaging Posts [+ Free Templates]

How to Start a Blog and Write Engaging Posts [+ Free Templates]

Industry experts and thought leaders use blogs to share their knowledge with interested parties like you. And, if the post was written well, chances are you came away with helpful

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

Goodbye TikTok: Everything Marketers Should Know About TikTok’s Exit From Social Media

The dreaded day of mourning that every marketer (and if not every single one, then likely 95% of ‘em) hoped, prayed, and wished wouldn’t come, well, actually did. Unfortunately, on

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Small Business

Nigeria records largest global drop in cash usage as digital payments surge

Nigeria records largest global drop in cash usage as digital payments surge

Nigeria recorded the steepest decline in cash transactions to surpass six cash-reliant economies in the past decade thanks to the rapid adoption of digital payments and rising fint

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

“Transfers will be the future”: GTCO’s HabariPay expands fintech push with new licences

When fintechs like Paystack and Flutterwave gained prominence between 2016 and 2019 to disrupt Nigeria’s financial sector, traditional banks had to innovate—or risk falling behind.

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 

Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers 

Turaco, a Kenyan insurtech company, has spent six years disrupting the underpenetrated insurance market with less than $2 premiums. However, its latest partnership with M-KOPA–a pa

Read More

SEO

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact

Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines co

Seasonal Keyword Trends: How to Find and Use Them for Website Growth

Seasonal Keyword Trends: How to Find and Use Them for Website Growth

Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your web

What Seasonal Keyword Trends Are, and How They Affect SEO

What Seasonal Keyword Trends Are, and How They Affect SEO

What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the

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