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Search Engine Land » PPC » Microsoft Advertising Network for retail launches in the US Microsoft Advertising Network for retail has been r
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Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat
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Search Engine Land » PPC » Microsoft Audience Ads announces new AI bid strategies and market expansion Microsoft is launching two new auto
Read MoreAdvertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The chall
Read MoreMicrosoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program. The company will only p
Read MoreSearch Engine Land » PPC » Microsoft reverses decision to not show ads from unverified advertisers Microsoft is not banning ads from unver
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Search Engine Land » PPC » Microsoft Search and Advertising revenue up 3% amid ad spend drop Microsoft’s advertising business failed
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Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI h
Read MoreConnecting with fellow professionals at industry networking events is a great opportunity to meet potential consumers in a place where they are eager
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Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to asso
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Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we car
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Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the
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Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding you through audience definition, goal setting, cha
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With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. That’s why many have r
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Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances adver
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Whether you’re opening retail locations in a new state or selling your software in a new country, entering a new geographic location requires a
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The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able
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Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being r
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Search Engine Land » PPC » Microsoft Ads announces major policy updates that start July 1 Microsoft is urging marketers to review and adju
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