PPC Archives - Content Krush

March 26, 202302

This day in search marketing history: March 26

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was t

March 25, 202303

This day in search marketing history: March 25

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly

March 23, 202304

6 new Reddit Ads Manager features

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of i

March 23, 202302

3 new Google Discovery ads features

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark

March 23, 202303

Countdown to GA4: 100 days to make the switch

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytics

March 23, 202304

TikTok CEO faces congress over security concerns

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of th

March 22, 202305

Google Analytics has increased the number of allowed properties

Search Engine Land » PPC » Google Analytics has increased the number of allowed properties Requests for more than 400 properties will be r

March 22, 202306

Instagram launched Reminder ads and initiates testing for Search Result Ads

Search Engine Land » PPC » Instagram launched Reminder ads and initiates testing for Search Result Ads Instagram unveiled two new ad produ

March 22, 202303

How to keep up with macro trends that impact PPC performance

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring

March 22, 202303

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. Th

March 22, 202304

This day in search marketing history: March 22

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show y

March 21, 202305

PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expecta

March 21, 202308

What is quality score and how to use it in PPC

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad r

March 21, 202308

This day in search marketing history: March 21

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had i

March 18, 2023012

This day in search marketing history: March 18

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered suppor

March 17, 2023011

Meta rolls out paid verification

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now availa

March 17, 2023011

This day in search marketing history: March 17

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the polit