Search Engine Land » PPC » Microsoft signs deal to serve sponsored links in Snapchat’s My AI Snapchat’s My AI is going to star
Read More
In this webinar, learn what trends in paid search advertising are expected to gain traction. Cynthia Ramsaran on September 25, 2023 at 12:59 pm | Read
Read More
OpenAI is adding new voice and image capabilities to ChatGPT. The new features will allow you to either engage in voice conversations with the chatbot
Read More
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have writ
Read More
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it &l
Read More
Search Engine Land » PPC » Google denies manipulating ad auctions in resurfaced SMX Advanced clip Google denied manipulating ad auctions a
Read More
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool a
Read More
Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat
Read More
Search Engine Land » PPC » Google is planning to update its Misleading Representation policy Google is going to update its Misleading
Read More
Search Engine Land » PPC » TikTok launches new tool for improved insight into customer journey TikTok has launched a new tool to help adve
Read More
YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five
Read More
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “i
Read More
Search Engine Land » PPC » Department of Justice removes key Google evidence from its website Crucial evidence from the Google antitrust t
Read More
Search Engine Land » PPC » Google rolls out automatically created assets to all advertisers Google has rolled out automatically creat
Read More
YouTube appears to be ramping up its efforts to crackdown on ad blocks The platform has reportedly been sending users with ad blockers enabled more ag
Read More
Search Engine Land » PPC » Meta Verified is rolled out to brands on Instagram and Facebook Meta Verified is being rolled out to businesses
Read More
Search Engine Land » PPC » Google launches new report that flags checkout issues on e-commerce sites Google has launched a new report to h
Read More
When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart
Read More
Google has admitted to quietly tweaking advertising auctions to meet revenue targets. The search engine “frequently” changes the auctions
Read More
Search Engine Land » PPC » Google AdSense adds new tools to make site verification faster and easier The platform now offers real-time ver
Read More