Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because it’s an opportunity for marketers to talk directly to
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Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies w
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Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little brain wonders: “What
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Send App, a cross-border remittance product of Africa’s largest payments startup Flutterwave, has launched a physical Naira card for Nigerians returni
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith. It’s a striking claim from a brand that launched
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In October 2025, nearly a decade after it launched from a cramped “shop office” in Lagos, Nairabox, a Nigerian digital ticketing and lifestyle platfor
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Stitch, one of South Africa’s largest payments fintech startups, has partnered with Capitec Bank, the country’s largest retail bank by customer base,
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Safaricom is working to keep its mobile money platform M-PESA at the core of Kenya’s digital payments even as more transactions move from consumer app
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Until Jumia introduced its first nationwide sales campaign after it launched in 2012, Black Friday was not a retail tradition in Nigeria. Since then,
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As the digital economy in Africa and the Middle East expands, reliable Know Your Customer (KYC) and Know Your Business (KYB) infrastructure is becomin
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In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources. With that in mind, intent-ba
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The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought ne
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When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
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Verve, a payment card scheme operated by Nigerian fintech company Interswitch, is expanding its contactless payment products and introducing tokenisat
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Our expert this week has a few hot takes. Here's one: "Any marketer that says they've never felt the ick from marketing isn't a true marketer. You do
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For African writers, sharing your work to get paid on global platforms has always been a herculean task. African startups are building to solve this p
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Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changin
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Vodacom’s Tanzania arm has launched M-Pesa Global Payment, a suite of new international payment features on M-Pesa that allow its over 22 million user
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For years, African small and medium enterprises (SMEs) have turned to retail platforms like AliExpress to save travel costs and, more recently, Temu t
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