Content Pillars 101: A How-To Guide for Beginners Have you ever written blog posts for your website and found yourself asking, “ Why isn’t any of this
Read More
Seasonal Keywords vs. Evergreen Keywords: How to Use Both for Maximum SEO Impact Keywords are the backbone of SEO, helping search engines connect user
Read More
Seasonal Keyword Trends: How to Find and Use Them for Website Growth Learning how to find seasonal keyword trends is key to keeping your website relev
Read More
What Seasonal Keyword Trends Are, and How They Affect SEO People search for a variety of terms every day, but not all keywords maintain the same level
Read More
It wasn't too long ago that we weren’t collaborating much across Marketing. If I published a blog post on “SEO strategy”, it became a happy coincidenc
Read More
When to Update Blog Posts and Why It Matters in SEO Content is the backbone of any successful website. And when it comes to SEO, it’s not just about h
Read More
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits
Read MoreWelcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina
Read More
The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm
Read More
The Comprehensive Content Checklist to Boost Your SEO in 2024 In SEO, content is king. Aside from creating new and valuable content, the existing cont
Read More
The Comprehensive On-Page Checklist to Boost Your SEO in 2024 Want to make your pages rank high on Google? You won’t be able to do that if you d
Read More