As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring ou
Read MoreThe words “marketing budget” are enough to stress out every marketing leader. Every dollar has to earn its place. That’s why, when budgeting season ro
Read MoreI recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stu
Read MoreSoftware subscriptions. Office rent. Employee benefits. Is your business money vanishing into thin air? A business budget template puts you back in co
Read MoreA whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,
Read MoreA whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So,
Read MoreAs a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth
Read MoreThe year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and P
Read MoreHere’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small busines
Read MoreI work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets imp
Read MoreSecuring approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings fr
Read MoreBusiness budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns
Read MoreThe first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget propo
Read MoreOur most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024. We’re
Read More