Marketing Strategy

As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig

As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content

From short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t

For most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on t

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like pai

Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to

As a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put

Back in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people s

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblo

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita

Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi