Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each one scrappy, fast-moving, and trying to do more wit
Read MoreAs a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my
Read MoreAs a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed dig
Read MoreAs a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep
Read MoreRunning content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content
Read MoreFrom short-form videos to SEO to influencer marketing, today's marketers have more marketing channels to choose from than ever before. When it comes t
Read MoreFor most of us, digital forms a significant part of our overall marketing strategies. Consumers and businesses alike are almost always online and on t
Read MoreBeing a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has never been more crucial. The compe
Read MoreAs a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing s
Read MoreIf, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in
Read MoreDuring the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested types of marketing methods like pai
Read MoreConsumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability
Read MoreLong before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to
Read MoreAs a marketer who's been in the business, I've noticed something interesting: when people think of "marketing," they often picture those flashy Super
Read MoreI still remember the early days of the internet and how exciting (and expensive!) it was to use. As it was a dial-up modem connection, my parents put
Read MoreBack in business school, consumer behavior was my favorite marketing class. I loved learning about the psychology of marketing and what makes people s
Read MoreMarketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblo
Read MoreWhen we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing
Read MoreIf you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita
Read MoreKeywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi
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