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Latest on SEO, Content Marketing, Email & Social in Nigeria

Digital Marketing

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and Captiv

Mukuru customers face balance errors after technical glitch

Mukuru customers face balance errors after technical glitch

On the morning of June 19, thousands of Mukuru customers in South Africa woke up to missing funds from their accounts. Some found their balances down by thousands of rand or to zer

How to do SEO right in 2025 (hint: most companies get it wrong)

How to do SEO right in 2025 (hint: most companies get it wrong)

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for e

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Small Business

Stitch acquires Efficacy Payments to become a direct card processor in South Africa

Stitch acquires Efficacy Payments to become a direct card processor in South Africa

Stitch, the South Africa-based payments infrastructure company, has acquired Efficacy Payments, a digital payments startup with direct access to the national clearing system. The a

Correction: WhatsApp AI bot Xara wants to make banking in Nigeria as easy as chatting

Correction: WhatsApp AI bot Xara wants to make banking in Nigeria as easy as chatting

As mobile banking adoption surges across Nigeria, users demand faster and simpler ways to manage their money, without switching apps or dealing with clunky interfaces. Xara, a new

After processing $9.3 billion in Q1, Kuda relaunches remittance product for non-Nigerian users

After processing $9.3 billion in Q1, Kuda relaunches remittance product for non-Nigerian users

Three years after shelving its initial cross-border remittance plans, Nigerian neobank Kuda Technologies has relaunched with a multi-currency wallet that allows Kuda users outside

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Mobile Marketing

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