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Digital Marketing
The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a comm
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go –
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting
Small Business
Chipper Cash resumes US operations two months after pausing services
Chipper Cash, a pan-African fintech startup, has resumed operations in the US after a two-month pause, and after a restructuring exercise that saw the company remove all US and UK
Identity company, Seamfix, raises $4.5 million in first funding round to expand outside Nigeria
Seamfix, a 17-year-old identity solutions company, has raised $4.5 million in funding from Alitheia IDF, its first institutional investor as it looks to expand its business ou
Wave is Africa’s only startup on Y-Combinator’s list of top earners
For the second year running, Francophone fintech Wave is the only African company listed on Y-Combinator’s top 50 earning startups in 2024. The global accelerator has 92 Afri
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