For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI
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If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with n
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I know prompting can seem easy at first glance. Go to your favorite AI tool, type in what you want, and then watch AI generate a ton of options in sec
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As a marketer, my Mondays typically start with diving into the previous week’s performance reports. Excel sheets with campaign data, social post-morte
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In an hour, ChatGPT-o3 can make you dozens of high-level marketing graphics — the kinds of campaigns that would take some teams weeks to complete. And
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AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just t
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Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages for international audiences. This
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My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none of these are real?” That pause perfectly
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When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Ho
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At first, AI marketing campaigns were pretty obvious — robotic and stiff. Then, slowly but surely, brands started getting it. Now I’m seeing AI-driven
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A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collabora
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If you want great results from AI, you need to master the art of crafting the right requests, and that starts with having strong AI prompt examples to
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With the global revenue for AI in marketing pegged at over $107.5 billion by 2028, there is no doubt that AI in content marketing will (and may alread
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ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re
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With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are other ma
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Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've fou
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SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing
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It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry need
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I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuf
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When I started using AI, everything changed: my output, my confidence, my career. I went from working full-time and building content after hours to la
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