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Marketing
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar
AI search strategy: A guide for modern marketing teams
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason
Digital Marketing
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For millions of South Africans, the South African Social Security Agency (SASSA) grants are a critical lifeline, and the December payment dates are now out. All grant beneficiaries
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Small Business
5 African startups rethinking waste as raw material, job hunting, and cross-border payments
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured five game-changing startups pioneering software
5 African startups transforming payments, programming, and pedagogy
Startups On Our Radar spotlights African startups solving African challenges with innovation. In our previous edition , we featured seven game-changing startups pioneering healthca
In Nigeria’s trust-starved domestic work market, Shaaré bets on instant matching
Finding reliable domestic help in Nigeria is often difficult. It is a trust-lacking, informal industry where users rely on word-of-mouth referrals to find competent home care agent
SEO
How ChatGPT Is Your Creative Wingman
I used to treat ChatGPT like a tool. I’d pop in for a quick brainstorming session and then forget about it for weeks. But then something shi
SEO in 2026: Why It’s Not Dead and How to Stay Ahead of the Shift
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Attribution in the Age of AI Answers
Search is changing fast. AI answers now pull insights from your content and deliver them directly to users without sending traffic to your s
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