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Best URL Practices for SEO: How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually wor
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions o
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SEO
Best of SearchBot: Create a blog content strategy to boost SEO
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Modern and ancient
Noteworthy is written relating to the disruptive forces reshaping the area of media. The resultant sense of flux and upheaval is vividly portrayed by Stef Calcraft as “the se
Tyson Fury’s ‘Invisible opponent’ for CALM is a power move for mental health
Boxer Tyson Fury’s determine alone speaks of energy, strength and brawn. So his role as a mental well being ambassador might perchance perhaps perchance seem incongruous in the sta
Sky Sports and Now TV create Lions-inspired installation in Cardiff
Sky Sports and sister streaming service Now TV contain unveiled a Lions-inspired artwork in the grounds of Cardiff Fortress. The set up, by artist Michael Murphy, celebrates the ho
Podcasts
Digital Marketing
The Ultimate Guide to Product Marketing: How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a comm
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go –
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting
Small Business
Chipper Cash resumes US operations two months after pausing services
Chipper Cash, a pan-African fintech startup, has resumed operations in the US after a two-month pause, and after a restructuring exercise that saw the company remove all US and UK
Identity company, Seamfix, raises $4.5 million in first funding round to expand outside Nigeria
Seamfix, a 17-year-old identity solutions company, has raised $4.5 million in funding from Alitheia IDF, its first institutional investor as it looks to expand its business ou
Wave is Africa’s only startup on Y-Combinator’s list of top earners
For the second year running, Francophone fintech Wave is the only African company listed on Y-Combinator’s top 50 earning startups in 2024. The global accelerator has 92 Afri
SEO
TikTok launches Search Insights to help creators identify trending topics
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible
U.S. House passes bill forcing TikTok owner to divest or face nationwide ban
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in
Best of SearchBot: Create a blog content strategy to boost SEO
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The langua
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