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21 Brand Style Guide Examples I Love (for Visual Inspiration)
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even pr
How to Give Off Good Boss Energy, According to 8 HubSpot Leaders
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you, human to human. Or, perhaps it’s the boss wh
How to Do A/B Testing: 15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B t
Small Business
Who calls the shots at TechStars-backed GetEquity?
GetEquity describes itself as a marketplace for investment products provided by investment managers globally. The TechStars-backed startup lets users pool their funds to reach the
Execution is King: How to avoid the top culprit of startup failure
This article was contributed to TechCabal by Catherine Young. Strategy sets the course for startups, but without team alignment and pragmatic action, a business will fail. After te
Flutterwave appoints former CBN director as board chair
Flutterwave, Africa’s most valuable startup, has appointed Dipo Fatokun, a former director at the Central Bank of Nigeria (CBN), as its new board chairman, as part of its eff