Digital Marketing

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Latest on SEO, Content Marketing, Email & Social in Nigeria

Digital Marketing

How to Create an Email Newsletter [+ Expert Tips & Checklist]

How to Create an Email Newsletter [+ Expert Tips & Checklist]

As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox. Plus

40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

40 Free Resume Templates for Microsoft Word (& How to Make Your Own)

No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it any

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be ha

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Small Business

Who calls the shots at Susa Ventures-backed Okra?

Who calls the shots at Susa Ventures-backed Okra?

Okra, an open finance startup, is one of the few Nigerian API services that provides real-time access to financial data. The startup has raised a total of $16.5 million in venture

Roam secures financing deal with Mogo to grow electric motorcycle adoption

Roam secures financing deal with Mogo to grow electric motorcycle adoption

Roam, a Kenyan-based electric mobility company, has secured a partnership with Mogo, an asset financier in East Africa, to boost the adoption of electric motorcycles in the East Af

Who calls the shots at Sycamore?

Who calls the shots at Sycamore?

Sycamore, a Nigerian fintech startup, offers loans for individuals and businesses, including salary and business loans. It also enables users to lend money directly to friends and

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Mobile Marketing

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