As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all c
Read MoreWebinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that
Read MoreAs a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
Read MoreAs email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens
Read MoreIt costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased re
Read MoreAs one of the most HubSpot Blog’s email marketers, one of the most critical metrics I exercise to measure email success is open price. When an o
Read More