As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens
Read MoreIt costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased re
Read More
As one of the most HubSpot Blog’s email marketers, one of the most critical metrics I exercise to measure email success is open price. When an o
Read More