We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we lear
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I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or eve
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A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling mult
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Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, governm
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We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona. While d
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Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and platforms to buy and sell, media buying
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W hat we know right now: TikTok will be banned this Sunday, January 19th if it doesn't demonstrate a willingness to divest from ByteDance, it’s Chines
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If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digita
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Keywords, SEO, Blogging — the list of tactics marketing soothsayers have declared dead is long and not exactly accurate. But potentially dying marketi
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2024 was a year to remember. For one, there were enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers
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I don’t know about you, but the fact that we’re a quarter into this century is blowing this marketer’s mind — especially since new marketing trends em
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Content mills: the corner of the internet where everyone's promised the moon, but most people are left in the dark. Writers are offered an opportunity
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I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I wou
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I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later
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Here’s a quick truth. Before writing this article, I stumbled on Akin’s laws, which aptly summarize work breakdown structures. The fun “law” reads: It
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Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away f
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Social media is one of the most powerful marketing channels I’ve used in my career. In fact, in recent years, it’s continuously been amongst those wit
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As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a con
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I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or te
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Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle wh
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