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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to kn
Read MoreSocial media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements. You
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43%
Read MoreWhen it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journa
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more abo
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Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the eng
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This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great i
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When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of soci
Read MoreSince launching in July, Threads has accumulated 120 million users. Among those users are brands using the platform to connect with their audience and
Read MoreFacebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it’s worth marketi
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Even though social media algorithms are constantly changing, they aren’t out to hide your content from the masses. Each major platform has an al
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Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now add to the mix a staggering 1.4 bill
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Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electrical vehicles by allowing users to grab its VW ID.4 for a
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