Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marke
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I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block.
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Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their perf
Read MoreAs a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that r
Read MoreGraphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal fav
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Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the pos
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Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube cha
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Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three wor
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It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. AI can help with everything f
Read MoreAs someone who has experimented with different AI marketing tools, I can confidently say that embracing AI can benefit marketing teams looking to beco
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The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, hea
Read MoreAs the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clie
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AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As bus
Read MoreI know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans
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Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, the
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If you asked whether technology could replace marketing a few decades ago, most would look at you like you hit your head on concrete. Now, it’s no mor
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The wild ride of AI is still on, and industries across the globe are riding it for growth. But concerns are also mounting. For one, professionals cont
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A writer at heart, Meghan Keaney Anderson has centered her career around content creation. So, when pivoting her career into the world of generative A
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Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few rol
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Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have
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