Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alon
Read MoreGoogle Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the n
Read MoreGoogle launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open
Read MoreThere is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1%
Read MoreMany nonprofits enjoy a spike in donations at the end of the year. And so, they focus their digital marketing programs on November and December. But h
Read MoreMicrosoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launc
Read MoreLinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally
Read MoreTikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force By
Read MoreTikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription p
Read MoreCrafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly comp
Read MoreTikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This fe
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Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting t
Read MoreGoogle Ads is investigating reports of an issue impacting AdMob. Users experiencing this problem are unable to create and publish new messages within
Read MoreGoogle announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take
Read MoreGoogle confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors,
Read MoreGoogle must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. Ho
Read MoreThreads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce
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Search Engine Land » PPC » Google Ads launches new tool that automatically generates performance reports Google Ads launched a new tool si
Read MorePerformance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that us
Read MoreIf we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and
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