3 Short-Form Video Trends Marketers Should Watch in 2025 [New Data]

In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and it’s set to grow in 2025.

No surprise there — short-form videos are everywhere. Even Google is testing a short-form video tab to boost its short-form content. So, how can you tap into this trend to grow your business? And what trends should you watch for in the coming year?

In this post, I’ll share advice from video marketing experts. Read on to discover how to make short-form video content work hard for your brand.

Table of Contents

  • What are short-form videos?
  • Why use short-form video?
  • How do short-form videos fit into your content strategy?
  • Short-form Video Content Strategy
  • Short-form Video Trends to Look Out For
  • Short-form Video Best Practices
  • Takeaways for Video Marketers
  • Best Platforms for Short-form Videos

What are short-form videos?

The general consensus among marketers is that any video under 60 seconds is considered short-form, with the optimal length between 31 and 60 seconds.

Erica Santiago, who is spearheading HubSpot’s Blog Video Program, considers anything under 60 seconds to be a short-form video.

However, she notes the definition could be changing as platforms like TikTok, Instagram Reels, and YouTube Shorts extend the duration of their short-form content.

“At one point, TikTok, Instagram, and YouTube Shorts only allowed users to upload content that is between 60 to 90 seconds long, depending on the platform,” she explains. “Now, TikTok allows users to record up to 10 minutes of content on the platform. YouTube Shorts and Instagram Reels both recently extended their content durations to 3 minutes.”

She believes this could change the definition of short-form content later down the line.

“In my opinion, a 3-minute video could eventually fall under the short-form video umbrella because it’s still bite-sized content that doesn’t require…

Unlock HubSpot’s Exclusive Research & Content Library – Free Access

Please in order to proceed

ObadeYemi

Adeyemi is a certified performance digital marketing professional who is passionate about data-driven storytelling that does not only endear brands to their audiences but also ensures repeat sales. He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.. His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Data Visualization & Analytics, Lead Generation, Sales Growth and Content Marketing.

Share
Published by
ObadeYemi

Recent Posts

African startups undervalued globally due to poor storytelling, report says

Despite the growth of Africa’s tech ecosystem in the last decade, startups on the continent…

47 mins ago

Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Do you ever look at an ad and wonder, “What on earth does that mean?”…

13 hours ago

Clunky investment apps push retail investors into riskier territory – Report

For the first time, everyday Nigerian investors surpassed institutional investors in Q1 2024, capturing 1.1% more…

2 days ago

Which app gives South Africa’s migrant workers the best deal on sending their next $200 home?

Johannesburg is a magnet for Africa’s workforce. Migrants from Zimbabwe, Nigeria, the Democratic Republic of…

2 days ago

Secrets of savable content: How to create content buyers come back for

Like, comment, share. This used to be the holy trinity of social media engagement, but…

2 days ago

How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

When generative AI first came out, I was skeptical. While it came up with some…

2 days ago