#image_title
If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention.
Most reputable sources say it’s too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering how their potential customers might react.
To give insight into how consumer behaviors are or could be shifting, I surveyed more than 200 U.S. consumers to ask them if their spending behaviors have already changed amidst the possibility of a recession, and how they would change if we were to enter one.
Table of Contents
Recessions can be induced by global economic shocks, changes in consumer confidence, and other large-scale economic changes.
But this year, in particular, there are a select few factors that have spurred concern about a potential recession, including tariffs and federal job cuts.
For more on the cause of recessions and why some are concerned about them happening in the near future, check out this helpful post from our partners at The Hustle.
I’m not an economist, so I looked to trained professionals for this answer.
JP Morgan Chase placed 2025 recession expectations at 60%, and in early March of 2025, the former Treasury Secretary said there is close to a 50/50 chance of a recession in 2025. While the stock market dropped in April (The Dow Jones Industrial Average ended the month with a 3.2% loss), the market returned a few weeks ago.
This being said, we (and by we I mean financial experts, not me, a HubSpot Blog writer) can’t declare a recession until there are two consecutive quarters of negative growth, and that hasn’t happened.
Unlock HubSpot’s Exclusive Research & Content Library – Free Access
Please in order to proceed
When life gives you lemons, make lemonade. Right? There’s a lot to glean from turbulent…
Keeping up with the best AI SEO tools can feel like a full-time job. While…
Nigeria continues to dominate Africa’s fintech landscape in 2025, even as funding slows across much…
I’m not saying I exploited my position as managing editor to meet one of my…
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups.…
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable…