5 best CRMs for plumbers in 2025

If missed appointments, mismanaged invoices, and fragmented customer communication are draining your revenue, it’s time to consider implementing a CRM for plumbers. The right platform helps reduce no-shows, speeds up emergency dispatch, and provides the insights you need to improve profitability and customer loyalty.

That’s why we’ve compiled this list of top CRM solutions for plumbing businesses, complete with feature comparisons, pricing breakdowns, and implementation guidance. Our staff writer used generative AI for drafting and research, then fact-checked, reviewed, and revised the content to bring you this comprehensive, helpful guide.

We’ll explore how industry leaders like HubSpot, ServiceTitan, and Jobber can transform your plumbing operations. Uponor Asia, a plumbing systems manufacturer, achieved a 400x increase in leads by integrating HubSpot into its marketing workflows, proving how powerful the right plumbing CRM can be.

Ready to keep revenue flowing instead of leaking? Let’s dive in.

Table of Contents

• What is a CRM for plumbers?
• CRM Comparison Table
• Best CRM Software for Plumbers
• Benefits of CRM Software for Plumbers
• 5 Important Features for a Plumbing CRM
• How to Choose a CRM for Plumbers (Step-by-Step)
• Frequently Asked Questions
• Meet HubSpot, the Top CRM Choice for Plumbing Companies

What is a CRM for plumbers?

A CRM for plumbing businesses is specialized software that stores and manages all customer interactions, service history, and job details in one centralized system. HubSpot’s Smart CRM unifies sales, marketing, and service data to give plumbing teams complete visibility into every customer relationship while automating time-consuming administrative tasks.

Best CRMs for Plumbers at a Glance

CRM	Best For	Key Features	Pricing	Free Trial Available
HubSpot	Plumbing companies wanting unified sales, marketing, and service teams with scalable pricing plans	Smart CRM with unified data, advanced marketing automation, Breeze AI for intelligent operations	HubSpot’s CRM is always free and includes free tiers for all six core products. Paid plans for its core products start at $15/seat/month.	Yes, 14-day free trial of Marketing Hub Professional and free tiers for all products
ServiceTitan	Mid-to-large plumbing companies needing comprehensive field service management	Dispatch board, online customer portal, advanced field reporting and scorecards	Contact for pricing.	No free trial
Zoho	Small to mid-size plumbing companies wanting an affordable CRM with integrated field service	Unified CRM and field service platform, volume-based pricing for scalability, mobile-friendly field operations	Zoho CRM: Free plan. Paid plans starting at $20/user/month. Zoho FSM: Free plan. Paid plans starting at $30/month.	Yes, 15-day free trial available for Zoho CRM and Zoho FSM
Jobber	Small to mid-size plumbing contractors seeking CRM software with a field service focus	Smart map and routing, online customer portal, mobile app	Starts at $28/month for 3 months (promotional rate)	Yes, free trial available
Housecall Pro	Growing plumbing businesses wanting all-in-one operations management	360-degree view of customer journey, online customer portal, mobile app	Starts at $79/month for one user	Yes, 14-day free trial available for HouseCall Pro’s Max plan

Best CRM Software for Plumbers

If you struggle with disorganized operations or want to level up your plumbing business, the right CRM can make a huge difference. Let’s examine five leading CRM solutions and their specific benefits for plumbing contractors.

1. HubSpot

Best for: Plumbing companies wanting unified sales, marketing, and service teams with scalable pricing plans

Key HubSpot Features

• Smart CRM with unified data: Stop losing track of customer information across spreadsheets, paper forms, and different software systems. HubSpot’s Smart CRM creates a single source of truth for every customer interaction. Your office staff and field technicians access the same real-time data, ensuring everyone knows the customer’s service history, preferences, and outstanding issues.
• Advanced marketing automation: HubSpot’s marketing automation helps you automate email sequences and form follow-ups, plus extend campaigns across multiple channels. One handyman company using HubSpot saw conversion rates soar by 30% and a 45% increase in lead generation within six months.
• Breeze AI for intelligent operations: HubSpot’s AI assistant, Breeze, can analyze past data to project future sales, draft professional follow-up emails, and even power a 24/7 customer agent that answers common questions. This AI-enabled support ensures customers get immediate responses while your team focuses on actual plumbing work.

HubSpot Pricing

• HubSpot’s CRM is always free and includes contact management, deals, and basic reporting.
• HubSpot has six core products, including Marketing Hub, Sales Hub, and Service Hub, with free plans available for all. Individual paid product plans start at $15/month/seat.
• Starter plans for its entire customer platform begin at $15/month/seat with marketing, sales, and service tools.
• Commerce Hub for payment processing charges transaction fees but has no monthly cost.
• All plans scale with your business — start free and upgrade only when you need advanced features.
• 14-day free trial available for Marketing Hub Professional.

2. ServiceTitan

Best for: Mid-to-large plumbing companies needing comprehensive field service management

Key ServiceTitan Features

• Dispatch board: Drag-and-drop dispatch board lets you optimize scheduling and routing, track technicians in real time, and enable SMS texting from dispatchers.
• Online customer portal: Customers can view their balance, make payments, and see their service history.
• Advanced field reporting and scorecards: Optimize business performance with a dashboard that can track revenue, memberships sold, and each technician’s total hours worked.

ServiceTitan Pricing

• ServiceTitan offers three tiers, but you must contact the company for pricing:

• Starter: Dispatching, scheduling, call booking, invoicing, pricebook
• Essentials: All of the above, plus mobile estimates and payroll management
• The Works: All of the above, plus configurable payroll, advanced reporting, commission tracking, customizable memberships

• No free trial available.

3. Zoho

Best for: Small to mid-size plumbing companies wanting an affordable CRM with integrated field service

Key Zoho Features

• Unified CRM and field service platform: If you subscribe to both Zoho CRM and Zoho FSM, you can enable a two-way sync between the two, eliminating data silos between office and field operations. This integration enables plumbing businesses to manage the entire customer lifecycle on one platform.
• Volume-based pricing for scalability: Zoho FSM charges based on volume of appointments per month. Start free with up to 30 appointments monthly, then scale affordably as your business grows.
• Mobile-friendly field operations: Zoho FSM’s mobile app empowers plumbers with job details, customer information, and navigation.

Zoho Pricing

Zoho CRM pricing is as follows (billed monthly):

• Free: For up to three users
• Standard: $20/user/month
• Professional: $35/user/month
• Enterprise: $50/user/month
• Ultimate: $65/user/month
• 15-day free trial of Zoho CRM available

Zoho FSM pricing is as follows (based on monthly billing and 60 appointments per month):

• Free: For up to 30 appointments
• Standard: $30/month
• Professional: $45/month
• 15-day free trial of Zoho FSM available

4. Jobber

Best for: Small to mid-size plumbing contractors seeking CRM software with a field service focus

Key Jobber Features

• Smart map and routing: Optimize your routing by viewing your visits on a map and having the software auto-generate the fastest route. GPS tracking allows you to assign jobs based on the closest technician.
• Online customer portal: The Client Hub allows customers to request work, see upcoming visits, and pay invoices online.
• Mobile app: Text customers when a technician is on the way, create quotes, and schedule work all from the mobile app.

Jobber Pricing

Jobber pricing is as follows (based on monthly billing):

• Core: $28/month for 3 months (promotional rate)
• Grow: $140/month for 3 months (promotional rate)
• Connect: $84/mo for 3 months (promotional rate)
• Free trial available

5. Housecall Pro

Best for: Growing plumbing businesses wanting all-in-one operations management

Key Housecall Pro Features

• 360-degree view of customer journey: Gain visibility into every stage of the customer lifecycle with the pipeline feature where you can see leads at every stage, review past jobs and communications, and send automated follow-ups.
• Online customer portal: Let customers book and reschedule appointments, view and pay invoices, and share referral links.
• Mobile app: The field service mobile app lets your technicians view job details on the go, craft estimates, and send invoices. It also features an offline mode.

Housecall Pro Pricing

HouseCall Pro pricing is as follows (based on monthly billing):

• Basic: $79/month for one user
• Essentials: $189/month for up to five users
• Max: $329/month for up to eight users
• 14-day free trial available for HouseCall Pro’s Max plan.

Benefits of CRM Software for Plumbers

• Increase revenue through better organization. A properly implemented CRM helps plumbing businesses capture more revenue by optimizing leads in the pipeline. HubSpot’s lead scoring identifies hot prospects, while workflow automation ensures timely follow-ups on every estimate. Climatics, an HVAC and plumbing service group, increased qualified leads from just a few per month to a few per week with the help of HubSpot implementation done by solutions partner Simple Machines.
• Provide better service. Access to complete service history and equipment details helps technicians deliver better service. HubSpot’s mobile app gives field teams instant access to customer information.
• Build stronger customer relationships. Today’s customers expect personalized service and proactive communication. HubSpot stores detailed customer profiles, including communication preferences and past interactions.
• Gain visibility into business performance. Wondering which of your marketing campaigns generates the most profitable jobs? HubSpot’s reporting tools track leads and help you see the ROI on marketing spend.

5 Important Features for a Plumbing CRM

1. Mobile access for field technicians. Your CRM must work seamlessly on smartphones and tablets since technicians spend most of their time in the field. HubSpot’s mobile app provides full access to customer information to keep your plumbers informed.
2. Integration with existing tools. The right CRM will integrate well with your existing tech stack. HubSpot offers over 1,900 integrations, including Gmail, Slack, and QuickBooks.
3. Automated scheduling and dispatch. In plumbing, emergency calls and last-minute schedule changes are the name of the game. Your CRM needs to be able to accommodate this. While not an FSM, HubSpot does have field service app integrations that allow you to schedule and dispatch, including Dusk FSM and Zuper.
4. Estimate and invoice management. Speed up your cash flow with integrated estimating and invoicing. Use HubSpot’s Commerce Hub to create and send quotes and invoices, plus accept online payments with HubSpot payments or Stripe payment processing.
5. Customer communication tools. Modern customers expect updates via their preferred channel, whether that’s text, email, or phone. HubSpot’s omnichannel customer service supports email, chat, phone, WhatsApp, and more — all in a unified workspace.

How to Choose a CRM for Plumbers (Step-by-Step)

Step 1: Define your needs. Sit down and go through all of your processes, such as how you currently handle leads, scheduling, invoicing, and customer communication. Note pain points like missed appointments, lost leads, or inefficient dispatching. Be sure to ask your team what frustrates them most about current systems. This baseline helps identify must-have CRM features.

Step 2: Define your growth goals. Consider where you want your business to be in three years. Planning to add more technicians? Expand service areas? Offer maintenance contracts? Your CRM should support future growth, not just current needs. HubSpot’s scalable platform grows with you. Start with free tools and add advanced features as needed.

Step 3: Evaluate integration requirements. List all software your business currently uses, such as accounting, inventory, and marketing tools. Check which CRMs integrate with these systems. HubSpot’s extensive integration library and API access offer options for third-party or DIY integrations.

Step 4: Test with real scenarios. Sign up for free trials and test each CRM yourself. Create a sample customer, schedule a job, generate an estimate, and process an invoice. Have technicians test mobile apps in the field. HubSpot’s free CRM lets you test indefinitely without time pressure.

Step 5: Calculate total cost of ownership. Look beyond monthly fees to include setup costs, training time, and potential productivity gains. HubSpot’s free CRM and transparent pricing make budgeting straightforward. Consider that unified platforms like HubSpot might be able to replace some specialized tools, such as email marketing software, potentially reducing overall software costs while improving efficiency.

Frequently Asked Questions

What is the best CRM for plumbers?

The best CRM for plumbers depends on your business size and specific needs. HubSpot excels for plumbing businesses wanting unified sales, marketing, and service operations with room to grow. Its free CRM provides essential features while paid plans add advanced capabilities as needed.

What features should I look for in a CRM for plumbers?

Essential features include mobile access for field technicians, integrated scheduling and dispatch, customer communication tools, estimate and invoice management, and integration capabilities with your existing software. HubSpot provides marketing automation, AI-powered insights, and extensive customization options through its unified customer platform.

Is HubSpot good for plumbing businesses?

Yes, HubSpot provides excellent value for plumbing contractors through its unified customer platform. While it’s not a “purpose-built” CRM that is only for plumbing, HubSpot stands out as being extremely flexible and easy to customize. The free CRM handles contact management. And as you grow, you upgrade to premium plans to access advanced features for sales, marketing, content, and service. HubSpot’s flexibility and scalability make it ideal for plumbing businesses at any stage.

How much does a CRM for plumbers cost?

CRM costs vary widely from free to over a hundred dollars per user per month. HubSpot’s CRM is always free, providing exceptional value for small plumbing businesses. Paid features start at just $15/seat/month.

Meet HubSpot, the Top CRM Choice for Plumbing Companies

HubSpot stands out as the optimal CRM choice for plumbing businesses seeking to modernize operations without breaking their budget. Its unified platform approach means your sales, service, and marketing teams work from the same customer data, eliminating information silos that plague many contractors.

• Free forever CRM provides immediate value with contact management, deals, and tasks — perfect for small plumbing businesses testing the waters of digital transformation.
• Custom objects let you match your CRM data to your business. Plumbing business data doesn’t fit perfectly into standard CRM categories, which is why HubSpot’s Enterprise plans have Custom Objects to give you that extra level of customization.
• 1,900+ integrations, including field service platforms, ensure HubSpot enhances rather than replaces your existing software investments

258,000+ customers in over 135 countries use HubSpot to grow their businesses. Uponor Asia achieved landing page conversion rates up to 40% while generating over 145 high-quality leads from LinkedIn alone.

Ready to stop leaking leads and start growing your plumbing business? Get started with HubSpot’s free CRM today.