8 Best LLM Visibility Trackers That Actually Work in 2025

8 Best LLM Visibility Trackers That Actually Work in 2025

AI search has quietly become mainstream, but most businesses have no clue how they appear in these AI-generated responses.

Unlike traditional SEO, where you can check your Google rankings, AI search is essentially invisible to marketers. When someone asks Perplexity or ChatGPT about your industry, you’re flying blind—no way to know if your brand gets mentioned, how you stack up against competitors, or why certain sources get cited over others.

This visibility gap has created an entirely new category of tools for SEO: AI search tracking platforms. I analyzed the best LLM visibility tools available and selected 8 that actually deliver value, from free starter tools to enterprise-grade solutions costing thousands per month.

I’ll show you exactly what each tool for LLM visibility does well, where it falls short, and how to pick the right one for your situation and budget.

What Is LLM Visibility and Why It Matters in 2025

LLM visibility refers to how prominently your brand appears in AI-generated responses from ChatGPT, Google’s AI Overviews, AI Mode, Perplexity, Claude, and other large language models. Unlike traditional search results with clickable links, these AI systems provide direct answers without sending users to your website.

This differs from traditional SERP tracking. Instead of ranking for keywords, you’re optimizing for AI systems that decide which sources to trust. There are no fixed positions, and mentions don’t guarantee traffic.

When people ask ChatGPT “What’s the best CRM for restaurants?” they don’t browse through search results anymore. They’re getting a list that looks like advice from a knowledgeable friend. If your brand isn’t there, you’ve lost a potential customer.

LLM visibility tools help monitor these mentions and optimize accordingly. The best tools for LLM visibility track brand appearances across AI platforms, analyze competitors, and provide actionable insights—because if AI doesn’t recommend you, many customers will never find you.

Best LLM Visibility Analysis Software: Comparison

Methodology: How I Evaluated These LLM Visibility Analysis Software

To find the best LLM visibility tool for different business needs, I put each platform through its paces across five key areas.

• Accuracy of detection: I checked how well each tool actually catches brand mentions and notices when AI responses change.
• Multi-platform support: The best LLM visibility tool should monitor multiple AI platforms where your customers actually search, so I examined coverage across Google AI Overviews, Bing Copilot, ChatGPT, Perplexity, Claude, Gemini, and more.
• Frequency of data updates: I tracked how often each LLM visibility software refreshes its data. Some updates in real-time while others take a week, which makes a big difference when you’re monitoring fast-moving conversations.
• UI/UX and report generation: I spent time in each dashboard to see how easy they are to navigate and whether you can actually create useful reports for your team. The most effective options don’t overwhelm you with data dumps.
• Pricing and scalability: What might seem like the best LLM visibility tracker due to extensive features could turn out to be an unnecessary expense that’s overkill for your actual needs. That’s why I broke down what each platform costs and specified who benefits the most.

I tested each best tool for LLM visibility with real brand searches and focused on whether the insights would actually help marketing teams make better decisions.

SE Ranking

SE Ranking is a robust SEO platform, offering everything from rank tracking and backlink analysis to technical audits and competitor research. What sets it apart is its seamless integration of AI search optimization with traditional SEO, giving users precise and practical insights on how their brands perform in AI-generated results.

Its AI Search Toolkit includes dedicated solutions for monitoring your brand’s presence in AI-powered search engines like Google AI Overviews, AI Mode, and ChatGPT (and support for Perplexity, Gemini, and others on the way). These tools let you track brand mentions, links, positions, and competitors day by day and over time.

Key Features:

• AI visibility tracking across major platforms: Monitors brand mentions and links in AIOs, AI Mode, and ChatGPT, with more platforms coming soon.
• Precise keyword and prompt tracking: See which keywords and prompts trigger AI answers with your brand mentions and website links.
• Position and link analysis: Get placement data within AI answers, including the top 3 positions.
• Competitor monitoring: Checks who else appears alongside you in AI responses, so you can compare visibility and spot missed opportunities.
• Daily refreshes and historical trends: Updates metrics every day, plus historical data lets you spot shifts and measure campaign impact.
• Cached copies of AI answers: Users can see generated answers to better understand how their brands and competitors are presented.
• Data export: Users can export data or share guest links with teammates or clients.
• Research features: You can check any domain’s AI search presence and analyze what drives its visibility.

Pros:

• Granular visibility data with brand and link positioning
• Easy competitor comparison and benchmarking
• Cached AI answer snapshots to review exact mentions and citations
• Seamless transition from traditional SEO to AI SERP insights
• Daily data refreshes with access to historical trends
• Well-known brand with positive reviews

Cons:

• No sentiment tracking or AI agent behavior analysis yet
• Features come with higher pricing plans, but include generous limits

Pricing:

SE Ranking AI visibility trackers are included in:

• Pro: $119/month
• Business: $259/month
  

There’s also a 14-day free trial to test features at no cost. Users who opt for an annual subscription will get 20% off.

Best For:

SE Ranking is ideal for agencies, in-house SEO teams, content strategists, and brand managers who want a reliable, easy-to-use AI search visibility tracker to monitor their performance in answer engines and evaluate their efforts. It’s especially valuable due to daily updates and clear, actionable metrics.

Ahrefs Brand Radar

Ahrefs is one of the world’s most popular SEO platforms, primarily known for its advanced backlink analysis tools, keyword research capabilities, and search ranking monitoring. The company has recently expanded its offering with Brand Radar—a dedicated tool for tracking brand presence in AI-generated responses.

Brand Radar monitors how AI chatbots present your brand in AI search results, offering brand presence tracking across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. The platform helps businesses:

• Discover what AI chatbots say about their brand
• Compare visibility against competitors
• Identify opportunities to improve their presence in AI-driven search results

Key Features:

• Competitive visibility analysis: Compares your brand’s appearance frequency across AI platforms against industry competitors with trend tracking
• Market landscape mapping: Reveals which brands dominate AI conversations in your industry and identifies key competitive threats
• Hidden competitor identification: Automatically discovers brands that appear in similar AI contexts but may not be obvious traditional competitors
• Topic-based mention tracking: Tracks how often your brand appears in responses related to specific industry topics and user queries
• Sentiment tracking: Monitors the frequency and quality of brand mentions with positive/neutral/negative analysis
• Coverage gap identification: Highlights opportunities where competitors appear in AI results but your brand is absent, with strategic recommendations
• Brand association analysis: Shows what product categories, use cases, and topics AI models most commonly link to your brand
• AI vs. Organic comparison: Contrasts brand visibility patterns between AI-powered search and traditional organic search results

Pros:

• Backed by Ahrefs’ 14 years of search data expertise and infrastructure
• Seamless integration with existing Ahrefs SEO workflows and reporting
• Established platform with proven reliability and user base
• Direct comparison between AI search and traditional organic performance

Cons:

• Contradictory pricing information creates uncertainty about actual costs
• Requires an existing Ahrefs subscription
• Higher pricing compared to other LLM visibility tracking tools

Price:

Main Ahrefs plans range from:

• Lite: $129/month
• Standard: $249/month
• Advanced: $449/month
• Enterprise: $1,499/month

All plans offer a 17% discount when paid annually.

Ahrefs presents conflicting pricing information for Brand Radar. The platform states that this tool is included in all pricing plans, but simultaneously lists it as a “$199/mo per index” add-on.

Best For:

Brand Radar is the best LLM visibility tracker for businesses already using Ahrefs for SEO who want to add AI visibility tracking without switching platforms, particularly those with larger budgets who value the integration between traditional search data and AI mention tracking within a single ecosystem.

Profound AI

Profound is an enterprise-focused tool for LLM visibility designed to help brands increase their appearance across AI-powered search engines and chatbots. The company positions itself as a solution for reaching millions of consumers who use AI platforms to discover new products and brands, with documented success stories including helping Ramp achieve a 7x increase in visibility and become the 5th most visible fintech brand in the world.

The platform specializes in enterprise-level AI visibility tracking with advanced features spanning multiple areas of AI search optimization, from understanding how AI crawlers interpret website content to optimizing product placement in ChatGPT Shopping experiences.

Key Features:

• Answer Engine Insights: Tracks brand visibility across AI platforms, analyzes AI responses about your brand, and identifies citation sources driving AI mentions
• Conversation Explorer: Reveals what people actually ask AI platforms, helping brands understand AI conversation trends versus traditional search patterns
• Agent Analytics: Monitors AI crawler access patterns, measures traffic from AI-driven search, and tracks which pages get referenced in AI responses
• ChatGPT Shopping optimization: Monitors how products appear in ChatGPT’s shopping feature, finds keywords that prompt product recommendations, and measures performance across different retail partners

Pros:

• Enterprise-grade security with SOC 2 Type II compliance and SSO integration
• Proven results with documented case studies
• One of the most comprehensive feature sets among dedicated LLM visibility trackers
• Extensive LLM coverage available in custom enterprise pricing

Cons:

• Requires an application for access with a review process
• No self-service or trial options available
• Expensive for a standalone tool compared to integrated solutions

Price:

Profound AI offers two pricing tiers:

• Profound Lite: $499/month: Covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot
• Enterprise: Custom pricing: Includes all Lite platforms plus Google AI Mode, Google Gemini, Meta AI, Grok, and DeepSeek

A demo requires filling out a contact form and speaking with their expert for evaluation.

Best For:

Profound is the best LLM visibility analysis tool for large enterprises that need comprehensive AI visibility tracking with advanced security features, particularly those requiring SOC 2 compliance, SSO integration, and dedicated support for complex AI search optimization strategies.

seoClarity

seoClarity is an enterprise SEO platform founded in 2007 that positions itself as “the world’s first AI-driven, enterprise SEO platform.”

Their Clarity ArcAI solution represents a comprehensive approach to AI search optimization, offering what they describe as the complete workflow from understanding how AI bots crawl your site to measuring the business impact of AI-driven traffic.

The platform focuses on actionable insights rather than just reporting. While most LLM visibility trackers tell you what happened, seoClarity’s ArcAI Insights claims to

Key Features:

• AI Search Visibility Tracking: Monitors brand mentions and variations across AI Mode, Perplexity, Gemini, ChatGPT, and AI Overviews with competitive benchmarking over time
• AI Mode and AI Overviews Analysis: Tracks Google’s AI Mode responses and AI Overviews at scale, measuring traffic impact down to the keyword and URL level
• AI Bot Tracking: Monitors crawl activity from AI search engine bots to ensure proper indexation
• Topical Gap Analysis: Identifies content gaps across thousands of prompts where AI engines aren’t surfacing your brand
• AI Search Site Analytics: Measures AI-driven traffic, engagement, and conversions with source attribution and performance comparison
• ArcAI Insights: Provides prioritized, actionable recommendations to improve AI search visibility
• AI Prompt Research: Reveals audience demographics, intent mapping, and comprehensive topic coverage requirements for AI optimization

Pros

• Comprehensive feature set covering the entire AI search optimization workflow
• Integrated task management and team collaboration tools
• Established platform with 18+ years of search optimization experience

Cons

• No free trial available
• All plans require custom quote requests
• Complex platform with a steep learning curve for teams new to enterprise SEO
• High pricing compared to other LLM visibility tracking tools
• Limited AI platform coverage

Price

seoClarity offers four main tiers with custom pricing:

• Rankings: Custom pricing based on keyword queries (minimum 2,000 keywords)
• Research & Content: Starts at $2,500/month
• Technical SEO: Starts at $3,200/month
• Enterprise: Starts at $4,500/month

All pricing requires requesting a custom quote—no free trial is available.

Best For

seoClarity works best for large enterprises that need comprehensive AI search optimization integrated with traditional SEO workflows, particularly those requiring enterprise-grade infrastructure, advanced technical capabilities, and coordinated optimization across global teams and multiple domains.

Writesonic AI Search Visibility (GEO) Tool

Writesonic is primarily known as an AI writing and content creation platform, but has expanded into AI search visibility tracking with what they call the “Ahrefs for AI Search.” The company combines AI visibility monitoring with built-in content creation and SEO tools, allowing users to not just track their AI presence but actively create optimized content to improve it within the same platform.

What distinguishes Writesonic from other best LLM visibility analysis tools is their claim to track real AI conversations—they state their platform is powered by 120M+ actual AI conversations, showing exact user prompts and predicting search volume for AI queries. This data-driven approach extends beyond traditional keyword tracking to understand what people actually ask AI platforms.

Key Features:

• Brand Presence Explorer: Monitors brand visibility, sentiment, and share of voice across thousands of AI queries with competitor benchmarking
• AI Traffic Analytics: Reveals AI crawler visits invisible to Google Analytics, broken down by platform, with content performance insights
• Multi-platform tracking: Covers ChatGPT, Google AI Overviews, Google AI Mode, Claude, Perplexity, Grok, Gemini, and Microsoft Copilot.
• Real prompt analysis: Shows actual user prompts from 120M+ AI conversations with predicted search volumes for specific queries
• Citation source identification: Identifies which websites AI systems reference when mentioning your brand for outreach strategy
• ChatGPT Shopping optimization: Tracks product placement in AI-generated shopping results with optimization recommendations
• Actionable recommendations: Provides specific suggestions for new content, page refreshes, and outreach prioritized by potential impact

Pros:

• Comprehensive platform coverage, including newer AI search engines
• Built-in content creation and SEO tools eliminate the need for separate platforms
• Claims automatic addition of new AI platforms as they emerge to keep data complete

Cons:

• AI tracking available in only 3 out of 5 pricing plans
• Comprehensive AI platform coverage only available in Enterprise tier
• Full AI search visibility functionality limited to Enterprise version, which requires a demo and cannot be tested
• Content creation focus may dilute specialized AI visibility features

Price:

Writesonic offers five pricing tiers, but only three include AI search tracking capabilities (Lite and Standard provide only AI Bot Traffic Monitoring):

• Professional: $249/month—Tracks ChatGPT, Perplexity, and Google AI Overviews with 100 AI prompts monthly
• Advanced: $499/month—Adds Gemini tracking with 200 AI prompts monthly
• Enterprise: Custom pricing—Full platform coverage including Claude, Microsoft Copilot, Grok, DeepSeek, and Meta AI with custom prompt limits

All paid plans except Enterprise offer free trials. Enterprise requires requesting a demo.

Best For:

Writesonic is one of the best LLM visibility trackers for marketing teams, agencies, and consultants who want to combine AI visibility tracking with content creation capabilities, particularly those seeking a more accessible alternative to enterprise-only platforms with the added benefit of integrated content optimization tools.

Scrunch AI

Scrunch AI is an AI search visibility platform that positions itself as helping brands “market to AI” rather than just people.

Scrunch offers three core products:

• Monitoring for AI visibility tracking
• Insights for optimization recommendations
• Agent Experience Platform (AXP) that creates AI-optimized versions of websites

What distinguishes Scrunch from other tools for tracking LLM brand visibility is its focus on AI personalization through configurable personas, showing how AI tailors responses for different user profiles. They also offer an innovative AXP solution that creates a parallel, AI-optimized version of your website served only to AI agents without affecting the human experience.

Key Features:

• AI visibility monitoring: Tracks brand presence, position, and sentiment across ChatGPT, Perplexity, Claude, Meta AI, Gemini, and Google AI Overviews
• Competitive benchmarking: Compares brand performance against competitors on specific prompts and topics with trend analysis
• AI persona insights: Shows how AI personalizes responses for different user profiles with configurable personas
• Citation and source tracking: Monitors first-party, competitive, and independent sources influencing AI search results
• Prompt analytics: Provides time-series performance tracking by prompt, topic, and persona with granular detail
• AI bot traffic monitoring: Tracks AI crawler activity with seamless integration to website providers and CDNs
• Technical compatibility audit: Assesses website compatibility for AI crawlers, including robots.txt validation and error tracking
• Agent Experience Platform (AXP): Creates invisible, AI-optimized versions of websites served only to AI agents (waitlist available)

Pros:

• Innovative AXP platform
• SOC 2 compliance and SSO integration
• Agency-focused features with multi-client management capabilities
• AI persona analysis that provides unique insights into personalized responses

Cons:

• Newer platform with less market presence compared to established SEO tools
• Enterprise focus may limit accessibility for smaller businesses
• No free trial or self-service options available

Price:

Scrunch AI offers custom pricing across multiple tiers:

• Starter: $300/month—350 custom prompts, up to 1,000 industry prompts, 3 personas
• Growth: $500/month—700 custom prompts, up to 2,500 industry prompts, 5 personas
• Pro: $1,000/month—1,200 custom prompts, up to 6,000 industry prompts, 7 personas
• Enterprise: Custom pricing—Fully customizable solution with SSO, Enterprise Data API, and dedicated support

All plans require contacting sales for setup and pricing confirmation.

Best For:

Scrunch AI is a great LLM visibility tracking tool if you’re running an agency with multiple clients or working at a mid-to-large company. It really shines when you need sophisticated AI visibility tracking that can adapt to different types of users.

7. Semrush

Semrush AI Toolkit is a strategic insights add-on to the established Semrush SEO platform that analyzes brand presence across AI platforms like ChatGPT, SearchGPT, Google AI Mode, Gemini, and Perplexity. If you’re surprised to see a tool from one of the most powerful SEO platforms this far down my list, it’s because the AI Toolkit currently feels more like a standard entry into the AI visibility space rather than an innovative leader.

The platform covers the fundamentals well—tracking mentions, analyzing competitors, and providing strategic recommendations—but doesn’t bring the kind of unique capabilities that would make it a standout choice over specialized LLM visibility tools. For existing Semrush users, however, it offers the convenience of keeping AI insights within their familiar SEO ecosystem.

Key Features:

• Brand visibility analysis: Tracks your brand’s presence in AI conversations with competitive share analysis and improvement priority identification
• Market intelligence monitoring: Identifies which competitors are gaining AI visibility and reveals emerging market opportunities within your industry
• Multi-platform brand comparison: Shows how different AI systems present your products with sentiment tracking and feature mention analysis over time
• User query insights: Reveals what people ask AI about your brand and category, including how AI influences purchase decisions
• Strategic business recommendations: Provides specific suggestions for product development, marketing optimization, and customer-aligned positioning
• Trending topic analysis: Monitors shifting conversations and emerging concerns within your industry across AI platforms

Pros:

• Part of the well-known Semrush ecosystem
• Available as a standalone tool without requiring a full SEO toolkit purchase
• Clear priority labeling for actionable recommendations
• Interactive demo available to test functionality

Cons:

• No free trial available
• Requires a separate subscription for each domain
• Additional cost for each new user accessing the tool
• Expensive for multiple domains and users

Price:

Semrush AI Toolkit is available as a standalone tool for $99/month per domain.

Each user needs a separate subscription for every domain they wish to analyze. While there’s no free trial, Semrush offers a free demo report to showcase the tool’s functionality before purchase.

Best For:

Semrush AI Toolkit suits both existing Semrush customers who know the platform’s interface and new users, since you don’t need their main SEO package to get started. It’s a good fit for marketing teams and business managers who want straightforward AI visibility insights with solid reporting features, without dealing with overly complex LLM visibility analysis tools.

Xfunnel

XFunnel is an AI search optimization platform founded by seasoned entrepreneurs Neri Bluman and Beeri Amiel, who bring deep expertise in AI strategy and B2B go-to-market optimization.

The company positions itself as “pioneering the future of AI search” and focuses on four key areas:

• Research
• Measure
• Analyze
• Optimize

With impressive scale credentials, including analysis of 1,500 companies, 5M+ responses collected, and 25M+ citations analyzed, XFunnel has built a platform designed to handle millions of queries weekly.

What sets XFunnel apart from other LLM visibility analysis tools is their focus on full funnel coverage—ensuring brand consistency across every stage of the AI-driven buying journey from problem awareness to purchase decisions. They claim to help businesses turn AI search engines into their most effective sales channel through proven optimization playbooks and hands-on implementation support.

Key Features:

• AI query simulation: Uses 9 data sources to simulate buyer journey queries and map brand appearances across AI platforms
• Brand visibility tracking: Monitors brand mentions, rankings, and sentiment across ChatGPT, Gemini, Claude, Perplexity, and other major platforms
• Competitive benchmarking: Tracks competitor performance with share of voice analysis and head-to-head positioning comparisons
• Customer journey mapping: Analyzes how AI engines respond to different personas throughout the buying journey to identify conversion gaps
• Hallucination detection: Identifies errors in AI-generated search results about your products for brand safety monitoring
• Citation impact analysis: Examines citation sources and their influence on AI recommendations with source credibility tracking
• Strategic experimentation: Runs optimization experiments and measures their impact with proven visibility improvement playbooks
• Sentiment analysis: Tracks brand sentiment across AI platforms and monitors tone changes over time
• Alert notifications: Sends Slack and email alerts for visibility spikes, sentiment changes, or competitor movements
• Content optimization support: Provides AI-optimized content briefs and implementation assistance for visibility improvements

Pros:

• Extensive AI platform coverage
• Strong client roster including major brands like Monday.com, Wix, and Fiverr
• Free starter available with 50 one-time queries
• Real-time data processing with daily monitoring

Cons:

• No pricing plans between free and enterprise custom pricing, making it difficult to assess cost-effectiveness
• New company founded in 2025 with under 10 employees (according to LinkedIn)
• Limited online information available beyond the official website

Price:

XFunnel offers two main pricing tiers:

• Free Starter: $0—Includes ChatGPT, Gemini, Claude, and Perplexity tracking with 50 one-time queries and basic features
• Enterprise: Custom pricing—Comprehensive platform coverage including Google AI Overviews, Microsoft Copilot, Meta AI, Grok, and DeepSeek with unlimited queries and managed services

Best For:

XFunnel works well for businesses seeking free AI visibility monitoring options or those who enjoy testing new platforms and experimental approaches. Given its hands-on optimization focus and expert guidance, it particularly suits teams willing to invest time in experimentation and implementation rather than just passive monitoring of their AI visibility.

Key Takeaway

AI visibility isn’t optional—it’s inevitable. Sure, traditional search still drives traffic, but more people are asking ChatGPT about your industry than you realize. They’re getting product recommendations from Perplexity and trusting Google’s AI Overviews like they used to trust the first organic result.

Your SEO stack needs to evolve beyond keyword rankings and backlinks. The best tool for LLM visibility isn’t necessarily the most expensive one—it’s the one you’ll actually use to understand how AI platforms present your brand and take action on those insights.

Don’t get left behind as search transforms. The brands adapting now will have a significant advantage over those who wait until AI search becomes an obvious necessity. Pick the best LLM visibility tracking tool from my list, run your first report, and see where you stand.

Start somewhere. Test for a month. See what you learn. Because the conversations about your industry are already happening—the question is whether you’re part of them.