AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts

In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at.

And every marketer should be considering AI to supercharge that strategy.

If you’re concerned that AI will ruin your social platforms and turn your content into a sea of sameness, think again: Our recent 2025 Social Media Trends report found that 72% of marketers say their social content created with AI performs better than content created without AI.

So now that we‘ve cleared that up, let’s explore the major benefits of AI for your social presence, plus how to incorporate AI into every aspect of your strategy, according to data from 1,100+ global social media marketers. Plus, keep reading for tips from HubSpot’s Social team.

Jump to:

• Benefits of AI in Your Social Strategy
• AI Tools for Your Social Media Strategy
• How to Implement an AI Social Media Strategy

What’s the role of AI in social marketing strategy?

Maybe a better question is — what isn’t a good role for AI in your social strategy?

AI can help every aspect of your strategy — and every member of your social team — save time, create more content, repurpose existing content, and track which posts and videos resonate most with your audience.

And it‘s excellent at coming up with short, pithy captions when you’re stumped.

Here are a few other benefits:

Benefits of AI in Social Media Strategy

1. AI to Conduct Customer Research

AI has made it easier than ever for marketers to turn social media conversations into actionable insights.

For instance, if you’re hoping to better understand your audience, analyzing tweets is a strong place to start.

Tools like TweetDownload.net or PhantomBuster let you download tweets based on keywords, hashtags, or specific handles.

Once you’ve gathered the data, you can upload it to a generative AI tool and ask it to identify common themes, sentiment trends, or recurring customer pain points.

AI analysis can…