Average Value is No Value
Using Lucidchart’s amazing tool, it’ even easier to understand and align your sales process to a gap selling, problem-centric sales process.
We used the process of buying a car as an example because it’s something everyone can relate to. I recommend you customize your own Lucidchart with information specific to your buyers and target customers. What problems do your products and services solve for them?
To help with this exercise, feel free to download the Problem Identification Chart here.
Gap Selling is all about the space (gap) between the current state and the future state. This Lucidchart does a great job of laying it out and highlighting what type of information is critical to managing successful gap selling sale.
Go here and download your own, editable Gap Selling Lucidchart, it’s dope.
Bonus: If you look at the tabs on the bottom, you’ll also see the one above as well on how to manage and get the “next yes.”
I think you guys will enjoy this. It’s a great addition and reminder to those already using Gap Selling.
Enjoy and if you have any questions, don’t hesitate to hit me up.
Exploring Different Types of Website Structures and and How They Impact UX & SEO Thinking…
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize…
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm,…
PalmPay, the Nigerian fintech with over 35 million users, has launched its first debit card…
As a marketer, I know that a marketing strategy is essential to nurture future clients,…
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the…