Digital Marketing

The Ultimate Guide to On-Page SEO in 2024

On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page…

2 years ago

Mastercard’s direct bank payment with Mono may boost the Nigerian startup in its race to profitability

Mastercard, the second-largest payment network in the world, has partnered with Mono, a Nigerian YC-backed open banking startup, to enable…

2 years ago

How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook

Facebook marketing has become a staple for social media marketers over the last few years, and the credit goes to…

2 years ago

The Ultimate Guide to Nonprofit Marketing in 2023

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams…

2 years ago

Central Bank of Nigeria withdraws Cellulant’s mobile money licence as company focuses on payment solutions

The Central Bank of Nigeria (CBN) has revoked the mobile money licence of Cellulant Nigeria, a subsidiary of one of…

2 years ago

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube…

2 years ago

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web…

2 years ago

How to Give Off Good Boss Energy, According to 8 HubSpot Leaders

We all know "good boss energy" when we see it. Maybe it's the boss who begins each 1:1 by checking-in…

2 years ago

How to Do A/B Testing: 15 Steps for the Perfect Split Test

So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing…

2 years ago

11 Recommendations for Marketers in 2024 [New Data]

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data…

2 years ago