I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your…
To be candid, I have a love-hate relationship with social media . Sometimes, I’m annoyed at how exciting those “likes”…
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…
No matter how much I love my job, at the end of the day, it’s still a job. It will…
Today, most marketing teams I talk to are laser-focused on conversion rate optimization (CRO) fundamentals, and for good reason. Bringing…
Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my…
On Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown…
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or…
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources…
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how…