Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my…
On Friday, Nigeria’s Securities and Exchange Commission (SEC) issued the country’s first crypto licences to Busha and Quidax, two home-grown…
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or…
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources…
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how…
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of…
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers.…
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting…
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. In fact,…
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your…