Digital Trends

What are brand identity elements? A marketing pro dives in

Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like…

49 mins ago

Apps push retail investments to ₦516.5bn on Nigeria’s stock market

Retail investors are tapping into Nigeria’s ₦89.06 trillion stock market as apps lower barriers to entry, pushing retail trades up…

1 day ago

How to create a content style guide [+ free guide & examples]

Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found…

1 day ago

I tested the top 14 AI chatbots for marketers [data, prompts, use cases]

I remember when ChatGPT first launched. The entire marketing community was split on whether they should use AI chatbots or…

1 day ago

AyaHQ is raising $10 million to build a Web3 talent ecosystem

AyaHQ, a pan-African Web3 talent development startup, is in talks with investors to raise $10 million, with plans to split…

2 days ago

Don’t just grow to grow: Real talk from a serial founder

There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of…

3 days ago

Correction: After turbulent year, Leatherback shifts to enterprise remittance under new leadership

In June, Leatherback, the UK-headquartered cross-border fintech once mired in fraud investigations, unveiled new executives in posters styled like Marvel…

3 days ago

Voice is the new logo: Why your brand’s tone matters more than ever

A few years ago, I was in charge of presenting a big marketing strategy deck to a senior executive. My…

3 days ago

4 types of emails that get the most engagement [+ 4 emails that fail]

My inbox is like a box of chocolates: You never know what you’re gonna get (with apologies to Forrest Gump).…

4 days ago

Cardtonic is building a super app for everything gift cards, gadgets, and payments

In Nigeria, the vibrant holiday season often comes with an unusual problem: wasted gift cards. A cousin in London might…

6 days ago